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Institutes Corporate Training


eMBA: SYLLABUS

Foundation Course
Introduction to Accounts Introduction to Quantitative Technique Leadership Module IT for Management

CERTIFICATE I
Introduction to e-Business Management and Administration (360 Hrs. Class Work + Field Work)
Contemporary Management Managerial Economics Marketing Management Organisational Behaviour Fiscal & Cost Accounting Statistics for Management Service Operations Business Ethics, Corporate Governance & Corporate Social Responsibility Introduction to e-Commerce


CERTIFICATE II
Advanced e-Business Management and Administration (400 Hrs. Class Work + Field Work)
Legal Aspects of Business Human Resource Management Management Accounting Economic Environment of Business Research Methodology Advance e-Commerce Operations Research Financial Markets and Its Regulations (Optional-Finance) • Analysis of Financial Statements (Optional - Finance) Consumer Buyer Behaviour (Optional - Marketing) Integrated Marketing Communication (Optional - Marketing) Introduction to Digital Business Management (Optional - Marketing) Human Resource Audit & Planning (Optional - Human Resources) Compenasation & Benefits (Optional - Human Resources) Life Management Placement Preparatory Module


CERTIFICATE III
Strategic e-Marketing / Finance / Digital Business Management / Human Resource
(400 Hrs. Class Work + Field Work) Core Subjects: Strategic Management
Marketing Finance Digital Business Management Human Resource
Marketing Strategy
Product or Brand Management
• Quantitative Models in Marketing
• Sales & Distribution Management
• Digital Business Management
• Rural Marketing
• Service Marketing
• Placement Preparatory Module
• Mergers & Acquisition
• Taxation - Direct & Indirect Taxes
• Security Analysis & Portfolio
Management
• Fixed Income / Debt Market
• International Finance
• Corporate Restructuring
• Derivatives
• Capital & Bond Market
• Placement Preparatory Module
• Digital Media Revisit
• Digital Branding & Marketing Mix
• Advance Search Engine Optimization
• Advance e Customer Relationship Management
• Mobile Marketing
• IPTV, Mobile TV, DTH
• Security & Legal issues, Policies
• Placement Preparatory Module
• Organisational Theories,
Structure, Design
• Labour Legislation
• Industrial Relation & Law
• Compentency & Performance
Management
• Organisational Development
• Training & Development
Electives
Marketing Finance Digital Business Management Human Resource
• Service Management and
Business to Business
Management
• Retail Marketing
• Rural Marketing
• Qualitative Research
• Consumer Insights
• Wealth Management
• Banking and Insurance
• Quantitative Models in
Finance
• Digital Technologies
• Advanced Analytics
• Business Models & Revenue Streams
• Digital Case Studies
• International HRM
• Strategic HRM
• Quantitative Models in HR
• Interviewing Techniques
• Human Resource
Information System


For sharpening quantitative skills and capabilities, relevant inputs will be offered
CERTIFICATE IV
Crossing the Corporate Threshold (200 Hrs. Class Work + Field Work)
Under the guidance of eminent faculty and corporate executives, the students must prepare research projects and papers:
Business Policy Digital Business Management 2.0 - Project International Business Environment Management & Sustainable Development Entrepreneurship Management Management Control Systems

The above courses may be delivered in the modular fashion with emphasis on field work and the industry participatory project work.

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