About the Programme

Ever since the launch of professional management educational programmes in the 1960s at Ahmedabad and Kolkata, Post Graduate programmes in Business Management have gained an iconic stature in management education in the country. These were subsequently followed up by other universities and MBA schools who took up the challenge to provide professionals to foster the Indian industry. No wonder the acronym PGDM (e-Business) draws its strength and character from the strong lineage of professionals who have served the country to reach commanding heights in the global economy.

With the development of e-empowered business solutions, tools and databases, the professional manager has since been greatly empowered to provide direction and dynamism to industry. Therefore it is critical that e-Business is integrated not merely as an option to decision-making, but as the medium and lingua-franca of the world of business. In order to appreciate business realities and nuances the world over, it is critical that these inputs are delivered to the aspiring managers at the right time so as to enrich their decision-making capacity.

This is precisely the purpose of the PGDM (e-Business) programme. It is true that a plethora of softwares and languages are delivered at the doorstep of industry, but one needs to identify the critical inputs and train the professionals to use them decisively with success.

The PGDM (e-Business) programme spread over six trimesters thus integrates introductory and advanced e-commerce techniques with the classical management inputs both for analysis and solution of business problems. In the third, fourth, fifth and sixth trimester, there is emphasis on delivering relevant e-Business tools and solutions to the macro specialisations i.e. Marketing, Finance, HR, Operations and Systems as well as micro specialisations like Advertising, Banking, Insurance, CRM, Supply Chain etc. This helps the students to appreciate the current business practices and delivery systems of industry with whom they will work as a part of their industry-academia interaction. Student are hereby informed that, the module based examination will be conducted and those who miss the module or do not appear for the module, end Examination, will have to repeat the module only in the next academic year. Thus there will be no re exams for absentees.

In case of failures student will be given re- exam at the end of each Trimester. Student failing in more than two subjects will have to repeat the entire trimester. There will be only one re-exam conducted.

The details of the PGDM (e-Business) programme are enclosed which will give a fair idea to students about the structure of the programme. As you would note there is emphasis on delivery of all critical inputs in core areas of management using interactive learning platforms and methods like case studies, outbound training, role play, classroom teaching duly supplemented by workshops and seminars involving industry experts as well as alumni, factory visits, scenario building etc. Help students to engage themselves in holistic learning programmes offered by the institute. This is further strengthened by the summer internship of eight weeks as well as the industry threshold programme in the sixth trimester wherein students work to prepare a live business model and project with industry as a part of their trimester presentation.

Thus, in the six trimesters the PGDM (e-Business) programme will shape the students to meet the challenges of the globalised e-empowered economy by developing their capacities to face the complexities of business worldwide. We have the necessary infrastructure - the hardware and the software with highly skilled and motivated faculty ready to develop professionals who will attain excellence at their workplaces. Since there is an already developed placement platform with the industry, the learnings have been sharpened to meet the industry requirements in full measure. We hope the students will enjoy the experience and attain their chosen place in industry.