International Student Exchange
25 students visited MET on an International Student Exchange Programme. The students were Tablers from International Round Table, England and visited MET under the Young Ambassadors Programme. The students were mainly from Europe - England, Germany, France, Belgium, Switzerland and Austria. The idea was to showcase the world-class infrastructure facilities and intellectual capital housed at MET. The students had insightful interactions with Prof. Sushil Bahl, Former Director - MET Institute of Mass Media and noted film director & MET faculty - Vikas Desai.
Award winning filmmaker Madhur Bhandarkar visited MET Institute of Mass Media. He was extremely impressed with the student films and his interactions with the faculty team left a lasting impact.
Cancer Cures Smoking
In order to familiarise students towards social & health causes, MET IMM invited the NGO 'Crusade against Tobacco' (CAT) for a special sharing session. Vincent Nazareth, from CAT shared valuable insights on 'Harmful effects of Tobacco' in an interesting and interactive manner. The session left a tremendous positive impact on the faculty and students. more>>>
Dynamics of Engagement Marketing
Rohan Mascarenhas, Director - Client Service, at Grey Worldwide Mumbai, unfolded some of the key techniques of Engagement Marketing (or Viral Marketing). His presentation was about strategies to spread your marketing messages through word-of-mouth communication. Engagement Marketing, he described as "A strategy to encourage individuals to pass on the message for exponential growth in exposure and influence." Like viruses in the computer, such strategies take advantage of rapid multiplication to explode the message to thousands to millions, he added. It was all about creating a BUZZ and leveraging media.