The approach is dictated by understanding the requirements of organisations across Advertising mediums - Mainline and Digital Advertising, Media, Marketing, Radio, Films, Television, Events, PR, Talent Management profiles for candidates at the entry level.
The programme is designed to provide graduates of any stream with the functional synergies and knowledge required to sustain in industry dynamics. The programme structure also takes into account that these fields relate to the service sector, so that practitioners of these services must be able to work with and provide value to demanding professional clients.
Making the students immediately productive in the most practical sense is the cornerstone of the structure of this programme.
Advanced Diploma in Mass Media (ADMM) is a three certficate programme; each certificate being four to six months including training and practical work. ADMM specializations include:
An insightful induction programme is held prior to the course commencement
CIMM gives a foundation of mass media as a business. This certificate is based on the convergence approach and therefore relevant across the two streams.
This specialization certificate allows the students to gain a concrete perspective of the functional aspects of their chosen vertical. It is aimed at creating resourcefulness, enhancing networking skills and encourage teamwork.
The DMM Certificate concludes at students taking up a one or two month internship where they are able to understand the uncertainties and business pressure, learn the actual tricks of the trade and implement their classroom learnings to real situations.
This certificate is targeted towards bringing the students at par with standards set in the industry. The extensive focus is on implementation based learning. The ADMM program concludes with a convergence project, wherein the students ideate, plan and execute a theme based inter-collegiate media event.
On successful completion of academic and internship evaluations, the Placement Cell assists students getting access to the best of career opportunities.