The approach is dictated by understanding the requirements of organisations in the Entertainment fraternity (Television, Films, Radio, Digital, Marketing, Events, PR & Talent Management) for candidates at the entry level.
The course is designed to provide graduates with the necessary understanding of skills and knowledge sets required in these fast-changing industries. The objective is NOT to make them technicians, but to help them understand the technology of this sector so that they can apply this in functional sense.
There is perhaps no industry today that depends as much on innovation and new ideas as the Entertainment industry. Nevertheless, it is quite clear that though the Entertainment sector is one of the fastest growing, it is one of the most fragmented ones in India today; development is mostly 'seat-of-the-pants' stuff, and people are thrown in it to either sink or swim.
However, the realisation is growing quite fast that the proliferation in this sector, and the insatiable demand of consumers for 'entertainment' has raised the stakes of success and failure significantly, so that anyone or any company that is better equipped and organised to meet the enormous demand for entertainment products and services will have an immediate advantage.
As in most sectors, technology plays an important role, but technical ability or sophistication is no guarantee of success; what is becoming more and more critical is the business aspect, meaning having people with the understanding of technology and consumers, combined with vision, to chart new courses for the industry. Making these students immediately productive in the most practical sense is the cornerstone of the structure of this course.
Advanced Diploma in Mass Media (ADMM) is a three pronged certficate programme; each certificate duration being five to six months, which includes training and practical work.
An insightful induction programme is held prior to the course commencement
CIMM gives a foundation of mass media as a business. This certificate is based on the convergence approach and therefore relevant across the two streams.
This specialization certificate allows the students to gain a concrete perspective of the functional aspects of their chosen vertical. It is aimed at creating resourcefulness, enhancing networking skills and encourage teamwork.
The DMM Certificate concludes at students taking up a one or two month internship where they are able to understand the uncertainties and business pressure, learn the actual tricks of the trade and implement their classroom learnings to real situations.
This certificate is targeted towards bringing the students at par with standards set in the industry. The extensive focus is on implementation based learning. The ADMM program concludes with a convergence project, wherein the students ideate, plan and execute a theme based inter-collegiate media event.
On successful completion of academic and internship evaluations, the Placement Cell assists students getting access to the best of career opportunities.