PGP in Mass Communication & Media Management
Specialisations in Advertising & PR | Entertainment | Journalism | Digital Marketing
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About PGP MCMM Programme
The fast-paced and growing mass media industry is in dire need of trained professionals who can bring
fresh perspectives. The MET Institute of Mass Media offers a PGP in Mass Communication & Media Management
that enhances students' innate abilities through a combination of theoretical and practical coursework,
infused with technology and real-world business experiences.
The Postgraduate Programme in Mass Communication & Media Management at MET, Mumbai has specialisations in
Advertising & PR, Entertainment, Journalism, and Digital Marketing that prepare students to master the
MediaVerse. The institution follows international standards and offers state-of-the-art facilities for its
media and communication students. The focus is on hands-on training rather than theoretical learning,
which is why MET IMM is considered one of Mumbai's top mass media & communication colleges.
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Programme Details
Programme Highlights
- India's leading Media School
- Record placements & internships
- Rich industry interface
- Business driven pedagogy
- Portfolios, Live Projects & Industry Orientation
- Functional Visits, Assignments, Case Studies, Presentations
- Campus To Corporate Programme
Who Can Apply ?
- Graduate in any discipline with min 50%
- Final year students can also apply
Selection Procedure
The Entrance Procedure for aspiring mass media students will encompass the following:
- Creativity CET
- Personal Interview
Placement
Key Takeaways
Hands On Expertise
The Students get hands-on learning experience in the specialisation of their choice.
Record Placements
Students are groomed for self-management skills, growth and leadership mind set to become well-rounded employable candidates, ready to take on the dynamics of their upcoming professional journey.
Networking with Media Professionals
The experiential learning module allows students to interact & network with Media Industry professionals.
Exposure to Latest Media Tools
Students get to work with updated tools and guidance on using them effectively using the trending techniques.
Relevance to today's world
The program is designed to align with the needs and realities of today's globalized world, preparing students to succeed in an increasingly interconnected and diverse global community.
Programme Overview
PGP in Mass Communication & Media Management (Advertising & Public Relations)
The approach is dictated by the requirements in the Advertising, Media, Marketing, Digital, Radio, TV, Events, and PR profiles. Making media students immediately productive in the most practical sense is the cornerstone of this programme.
PGP in Mass Communication & Media Management (Entertainment)
It is designed to provide the necessary understanding of the skills & knowledge sets required. With this Entertainment course, PG students of mass media learn to think beyond classroom learning.
PGP in Mass Communication & Media Management (Journalism)
This unique postgraduate program explores the symbiotic relationship between Journalism. This course teaches the latest trends, multimedia and digital skills, and functionalities of the professions.
PGP in Mass Communication & Media Management (Digital Marketing)
It has a 360° approach, imparting conceptual training with an intensive hands-on approach. Thereby giving you an edge, making you employable and ready for the dynamic digital world.
About MET Institute Mass Media
MET Institute of Mass Media is strategically located in Bandra, needless to say is home to media professionals and Bollywood celebrities. The institute has some of the best infrastructure facilities like a professionally designed shooting floor, recording and dubbing studio, post production editing suites. With an industry-oriented syllabus that is delivered by the professionals teaching and mentoring, the institute is all set to give wings to your media dream.
Infrastructure
Audio Room
MET World Of Music
Shooting Chroma Floor
Convention Center
Recreation Area
Editing Suite
Library
Computer Lab
Testimonials
Delna Shroff
Creative Director
L&K Saatchi & Saatchi
"MET gave me the opportunity to speak to industry veterans and instilled a sense of confidence to face the world of Indian advertising. The sessions always provided real-life industry insight instead of classroom theory."
Priyanka Surve
Founder & Creative Director
Motley Advertising
"MET IMM gave me the confidence to step out in the world of Advertising. The great support and guidance from each of the faculties and mentors has tremendously helped throughout my professional journey."
Anup Kadam
Creative Executive - India Series Team
Netflix India
"MET IMM gave a very comfortable and convenient learning environment. The curriculum and pedagogy was fluid which helped each one of us to work on what we really wanted to achieve without forcing any unnecessary subjects on ourselves."
Syllabus
Semester 1
| [ Common ] |
|---|
| Communication Skills and Business Etiquettes |
| Contemporary Marketing Management & IMC Foundations |
| Business of Media |
| Media, Culture & Society |
| Consumer Behaviour |
| Media & Market Research |
| Strategic Thinking |
| Event Management |
| Photography |
| Media Ethics and Laws |
| Independent Study Course -1 (online 30 hours) |
Semester 2
| [ Core Subjects ] |
|---|
| Brand Management |
| Principles of Media Business Management |
| Media Planning & Buying |
| Cinematography and Video production |
| Content Editing – (Video, Audio and Images) |
| Independent Study Course -2 (online 60 hours) |
| [ Specialisation (PGP MCMM) - Advertising & PR ] |
|---|
| Advertising Management |
| Public Relations Management |
| Copywriting and Ad campaign management |
| Creative Visualisation |
| [ Specialisation (PGP MCMM) - Entertainment ] |
|---|
| Celebrity and Talent Management |
| Radio Programming and Production |
| Film Production and Budgeting |
| Screen Play and Dialogue Writing |
| [ Specialisation (PGP MCMM) - Digital Marketing ] |
|---|
| Social Media Marketing, Influencer Marketing and Lead Management |
| Search Engine Optimisation, Search Engine Marketing |
| Digital Content Creation and E-mail Marketing |
| Managing Digital Campaigns, Data Analytics and Audience Insights |
| [ Specialisation (PGP MCMM) - Journalism ] |
|---|
| Content Writing for Print and Online Journalism |
| Political Journalism |
| Broadcast Journalism |
| Fashion and Lifestyle Journalism |
Semester 3
| [ Core Subjects ] |
|---|
| Corporate Communication |
| Emerging Technologies in Media Business |
| Media Product Management |
| Media Entrepreneurship |
| Independent Study Course -3 (online 120 hours) |
| [ Specialisation (PGP MCMM) - Advertising & PR ] |
|---|
| Rural Advertising and Communication |
| Online Reputation Management |
| Client Servicing and Account Planning |
| Crisis Management in Advertising and PR |
| [ Specialisation (PGP MCMM) - Entertainment ] |
|---|
| Film and Documentary Making |
| Art Direction & Production Design |
| Film marketing and Distribution |
| Animation and VFX |
| [ Specialisation (PGP MCMM) - Digital Marketing ] |
|---|
| Online Reputation Management |
| Mobile App and Web Designing |
| Cyber Security & Data Privacy |
| Google Ad-words and Google Analytics |
| [ Specialisation (PGP MCMM) - Journalism ] |
|---|
| News Anchoring |
| Regional Journalism |
| Photo Journalism |
| Investigative Journalism and Crime Reporting |
How To Apply
Step 1
Click Apply and fill out your personal information, including your name, working email, mobile number, and qualifications. Select your desired discipline and program.
Step 2
Register Yourself Enter your details (Full Name, Mobile Number, Email ID, etc.), verify OTP, and click Register Now.
Step 3
Complete the Application Form.
Use the login details sent to your email, access the MET form and follow
the steps:
Step 1: Personal Details
Step 2: Pay ₹1200/- application fee
Step 3: Enter Guardian/Address Details
Step 4: Provide Academic/Qualification Documents
Step 5: Add Work Experience (if applicable)
Step 4
Review and Submit Double-check your details and submit the application after thorough review.
Step 5
Post-Submission Receive updates about your Group Discussion (GD) and Personal Interview (PI) via Email, SMS, or WhatsApp.
Success
FAQ's
Is work experience mandatory in securing admission for PGP MCMM at MET Mumbai?
No. However, Students with work experience may get up to 10 marks allocated to them, depending upon nature of their work experience.
What is MET CET and are there any negative markings?
MET CET is an entrance test conducted for applicants. There is no Negative marking in MET CET. The candidate will be tested on his/her ability to handle uncertainty and the pressures of demanding deadlines and clients and ability to demonstrate proactiveness, initiative and creativity in finding solutions.
What are the fee payment facilities offered to the students?
Fees can be paid through loans and EMI's facilities. MET has tie-ups with Saraswat Co-op Bank and Axis Bank for the loan facility. And GrayQuest for EMI facility, which offers spot sanctions to deserving students.
Does MET provide a hostel facility to the students?
Presently, the MET does not provide in-house hostel facilities to pupils. However, it tries to assist students in procuring hostel accommodation.