MET Media Collective | Where Learning Meets Action

Overview

The MET Media Collective is MET IMM’s student-run Campus Media Agency, designed to bring the industry into the classroom. Students apply theory, creativity, and strategy in real time by working on live projects, client briefs, and cross-functional campaigns across Advertising, PR, Digital Marketing, Entertainment (Films & Events), and Journalism.

Through mentorship, workshops, inspiration sessions, and hands-on execution, learners develop storytelling, campaign management, analytics, and strategic thinking skills— graduating with portfolio-ready work and professional confidence.

Purpose

To equip the next generation of media professionals by making them work on real briefs, with real clients, under real deadlines—sharpening creativity, strategic thinking, and execution skills through immersive, experiential learning.

“Because the best way to learn media… is to live it.”

Key Objectives

Real-World Exposure

Engage with industry-relevant projects across multiple media verticals.

Run end-to-end campaign sprints
Ship assets on real deadlines

Deliverables: case studies, creatives, reports

Cross-Functional Collaboration

Work in integrated teams spanning Advertising, PR, Digital, Films & Events, and Journalism.

Agile roles & workflows
Shared briefs & stand-ups

Outputs: integrated campaigns

Portfolio Building

Deliver tangible outputs—campaigns, videos, event activations, content strategies, and insights.

Publish-ready case studies
Measurable goals & KPIs

Proof: portfolio links & reels

Mentorship & Industry Learning

Interact with media leaders, filmmakers, and strategists to gain insider perspectives.

Masterclasses & critiques
Career & portfolio reviews

Access: mentor network

Strategic Skill Development

Learn planning, execution, analytics, and client servicing in a professional workflow.

Brief → Strategy → Execution
Tools: GA, Ads, editors, suites

Habits: planning & retros

Innovation & Creativity

Experiment with AI, AR/VR, immersive campaigns, and platform-native storytelling.

Rapid prototyping labs
Test, measure, iterate

Focus: creative risk-taking

Media Verticals

Not a Classroom. Not a Workshop. A Real Agency.

Advertising

Campaign concepts, brand strategy, copy, and creative production.

Public Relations

Reputation building, media outreach, and stakeholder communication.

Digital Marketing

Content calendars, social, performance marketing, SEO/SEM and analytics.

Entertainment (Films & Events)

Short films, branded content, and end-to-end event activations.

Journalism

News packages, features, interviews, and campus reporting.

Data & Insights

Audience research, campaign measurement, and decision support.

Mentorship & Industry Learning

Learn directly from practitioners via masterclasses, critique sessions, and production sprints. Build confidence by shipping real work under time-bound constraints.