PGP MCMM – Creative Technology & Immersive Media (AI-Integrated)

The Sharpening Process strengthens everything students have learned across the semesters — creative thinking, digital form-making, interactive storytelling, production craft, and technology integration.

Through repeated practice, live projects, revisions, tool mastery, and mentor-led feedback, students refine their ability to conceptualise, design, and execute digital and immersive media solutions.

This stage sharpens their speed, clarity, creativity, and execution discipline, preparing them for the transition from learners to industry-ready creators.

PGP in Mass Communication and Media Management – Creative Technology & Immersive Media (AI-Integrated)

• Semester 1

  • Strategic Marketing Foundations – Understanding how technology-driven experiences (AR filters, immersive installations, interactive ads) support brand strategy and audience engagement.
  • Integrated Communication & Storytelling – Creating cohesive narratives across digital, interactive, and immersive platforms; understanding how technology enhances storytelling.
  • Digital Marketing Foundation – Basics of digital ecosystems, interactive formats, user journeys, and using AI tools for optimisation and content adaptation.
  • Media Culture & Content – How emerging technologies shape culture, digital behaviour, fandoms, and content consumption across web, mobile, VR, and experiential media.
  • Consumer Behaviour & Insights – Understanding audiences in digital-first environments, decoding behaviour on immersive and interactive platforms.
  • Photography & Visual Storytelling – Learning visual composition for digital and immersive environments; capturing assets for AR/VR, digital experiences, filters, and virtual spaces.
  • Laws, Ethics & Responsibility in Media – Understanding privacy, data ethics, copyright, digital rights, and responsible use of immersive/AI technologies.
  • Media & Marketing Research – Conducting research using digital tools, understanding UX behaviour, analysing content performance, and using insights for immersive experience design.
  • Editing & Film Making – Foundations of video production and editing for digital screens, social-first content, immersive films, and interactive storytelling.
  • Projects, Campaigns, Podcasts & Newsletters – Hands-on content creation: digital campaigns, motion graphics, interactive storytelling, branded podcasts, and tech-enabled communication projects.

• Semester 2

  • Writing for Brands & Persuasive Communication – Writing for digital-first brands, interactive experiences, immersive storytelling, and tech-enabled communication.
  • Advanced Brand Strategy & Engagement – Designing immersive brand experiences, gamification-driven engagement, and tech-enabled consumer journeys.
  • Decoding Briefs & Writing for Media Business – Understanding briefs for digital experiences, interactive platforms, XR content, and technology-led campaigns.
  • Media Business & Planning Fundamentals – Learning how digital and immersive platforms earn — tech-led experiences, virtual events, branded AR/VR, metaverse activations.
  • Storytelling & Script Development – Creating scripts for digital experiences, interactive narratives, immersive films, and technology-based storytelling formats.
  • Film Production & Post-Production – Advanced production for digital media: green-screen, compositing, motion graphics, and integrating tech layers like AR elements.
  • MET Media Collective: Live Projects – Real-world work on digital-first content, interactive design, production workflows, and new-media campaign execution.
  • Specialization-Specific Mentorship – Guidance from industry professionals in digital content, immersive media, emerging tech production, and creative technology strategy.

• Internship (3 Months)

  Students undergo a structured industry internship where they work with digital agencies, immersive media studios, production houses, tech-led creative teams, or content design units. They experience real workflows such as content creation, digital campaigns, pre-visualization, prototyping, interactive design, production coordination, and platform optimisation — building confidence and clarity about their specialization.

• Semester 3

  • Strategic Brand & Media Leadership – Leading digital-first teams, understanding innovation strategy, and shaping future-ready media approaches.
  • Media Industry & Monetization – Revenue in digital and immersive media — virtual events, digital IPs, AR/VR content, tech-based experiences, platform economies.
  • Media Production & Content Creation – Producing high-quality digital and interactive content, blending creative storytelling with tech workflows.
  • Phygital Marketing, Media, Production & Events – Merging physical + digital environments; designing hybrid experiences, interactive events, and tech-enhanced activations.
  • Content Creation & Media Production – Multi-format creation for digital ecosystems: motion graphics, immersive elements, platform-native storytelling.
  • MET Media Collective: Live Projects – II – Building end-to-end tech-enabled campaigns, digital production, and content strategies for real clients.
  • The Future of Creative Economy with AI – Understanding AI’s impact on content creation, automation, design, and future creative workflows.
  • AI Content Creation & Immersive Media – Using AI tools to create visuals, prototypes, sound, motion graphics, and immersive environments responsibly.
  • Specialization-Specific Mentorship – Final polishing in digital content, tech-driven creativity, interactive media, and industry workflows.
  • Professional Portfolio cum Playbook – A refined portfolio containing digital campaigns, interactive prototypes, immersive experiments, and real-world projects.

Final Placement (After Semester 3 Completion)

Upon completing the program, students are equipped to enter the world of digital content creation, creative technology, immersive storytelling, production design, digital strategy, and tech-led communication. Their portfolio showcases digital projects, interactive content, immersive experiments, brand campaigns, and creative prototypes — making them ready for placements in digital agencies, production houses, tech-led media companies, XR studios, content teams, design labs, and innovative marketing organisations.

• Conducive Learning Environment: To make the classroom a place where students can learn by being curious, creative, and innovative. This encourages them to explore, experiment, and do well in their chosen media fields.
• Professional Development: To help students gain, organize, and use domain-specific knowledge so they can confidently and competently handle real-world media problems.
• Core Competency: To learn how to plan, create, and carry out integrated, transmedia communication campaigns through hands-on, portfolio-based learning and projects that are relevant to the industry.
• Technical Skills: To give students hands-on experience with AI, new media technologies, digital tools, and creative platforms that are necessary for making effective, data-driven media campaigns.
• Corporate Life Skills and Values: To teach professional ethics, leadership skills, and the ability to make strategic decisions that support overall growth, long-term success, and social responsibility.

• Experiential Learning at the Core: Learning by doing through real projects, campaigns, and industry briefs that connect theory with practice.
• Portfolio-Based Projects: Students create strong professional portfolios that show off their creativity, technical skills, and ability to think strategically.
• MET Media Collective: Mumbai's first student-run campus media agency. It gives students real-world experience by having them work on live brand projects, interact with clients, and carry out campaigns.
• Industry-Driven Curriculum: Created with input from top media professionals to keep up with new technologies and trends.
• Mentorship from Experts: Senior industry leaders and alumni give hands-on help, career advice, and a look at the real world.
• Hands-On Experience: Making showreels, working on live projects, and doing case studies that improve both creative and management skills.
• Strategic Learning & Life Lessons: Programs, workshops, and simulations on campus that help students develop their emotional intelligence, ethics, and resilience.
• Global Perspective: Giving students access to international certifications, tools, and methods to help them stay competitive around the world.
• Campus-to-Corporate Transition: MET's “Growth Mindset” program helps students become confident, future-ready media professionals by helping them grow and learn.

Students will be able to do the following by the end of the PGP MCMM program:

• Apply Knowledge: Showcase deep understanding of media, marketing, and communication theories by using them in real-world situations in the industry.
• Think Critically and Creatively: Analyse problems, figure out what the audience needs, and come up with new, ethical, and culturally appropriate media solutions.
• Use New Technologies: Use AI, data analytics, and digital tools to improve storytelling, campaign performance, and audience engagement.
• Communicate Well: Create messages that persuade and communicate effectively across a wide range of platforms and audiences.
• Lead and Collaborate: Work well in teams with people from different fields by showing leadership, flexibility, and emotional intelligence.
• Show Professional Ethics: Follow media laws, ethical guidelines, and social responsibility in all forms of communication.
• Manage and Innovate: Use strategic, data-driven, and creative methods to plan, carry out, and evaluate media campaigns in order to get measurable results.
• Lifelong Learning: Build a knack for learning new things and improving skills as media technologies and global business trends change.