PGP MCMM – Entertainment & Events (AI-Integrated)

The Sharpening Process is the crucial phase where students take everything they have learned across all three semesters — content creation, production, storytelling, marketing, digital strategy, media business, consumer insights, and AI tools — and refine it into industry-level mastery.

During this stage, students polish their creative, managerial, and technical abilities through repeated practice, feedback loops, live projects, show campaigns, production assignments, case studies, and mentor-led guidance.

They learn to think like professionals: planning entertainment campaigns, managing content workflows, analysing audience behaviours, optimising digital platforms, coordinating production teams, shaping narratives, and applying AI innovations.

The Sharpening Process strengthens confidence, refines execution, sharpens decision-making, and helps students convert classroom concepts into real entertainment and media products.

By the end of this stage, every student becomes sharper creatively, strategically, operationally, and professionally — fully ready for internships, industry expectations, and final placements.

PGP in Mass Communication and Media Management – Entertainment & Event (AI-Integrated)

• Semester 1

  • Strategic Marketing Foundations – How entertainment brands position themselves, audience targeting for films/OTT/music, and how marketing drives content success.
  • Integrated Communication & Storytelling – Creating cohesive narratives for shows, films, artists & events across multiple platforms.
  • Digital Marketing Foundation – Promoting entertainment content online, audience building, fan communities, and digital release strategies.
  • Media Culture & Content – Understanding how culture, trends, fandom, and pop culture shape entertainment consumption patterns.
  • Consumer Behaviour & Insights – Identifying what audiences watch, why they binge, and how fan behaviour influences programming and content decisions.
  • Photography & Visual Storytelling – Creating posters, stills, visual campaigns, and promotional assets for entertainment projects.
  • Laws, Ethics & Responsibility in Media – Copyright, censorship, intellectual property, music rights, film/OTT guidelines, and ethical content production.
  • Media & Marketing Research – Box office analysis, OTT trends, ratings, TRP data, audience surveys and insight mining for content decisions.
  • Editing & Film Making – Basics of crafting visual stories, understanding production workflows and how editing shapes entertainment content.
  • Projects, Campaigns, Podcasts & Newsletters – Creating entertainment promos, show campaigns, artist interviews, fan podcasts and industry newsletters.

• Semester 2

  • Writing for Brands & Persuasive Communication – Writing promos, trailers, artist bios, film/event communication and OTT content descriptions.
  • Advanced Brand Strategy & Engagement – Building entertainment IPs, audience engagement strategies, fan marketing, and franchise strategy.
  • Decoding Briefs & Writing for Media Business – Understanding producer/brand briefs, script notes, channel requirements and OTT commissioning goals.
  • Media Business & Planning Fundamentals – How media companies earn — box office revenue, OTT deals, ad sales, syndication, licensing, and media planning.
  • Storytelling & Script Development – Developing stories for short films, branded entertainment, digital shows and corporate storytelling.
  • Film Production & Post-Production – Managing shoots, budgets, schedules, and understanding production as a business ecosystem.
  • MET Media Collective: Live Projects – Working on real-world entertainment content, promotional campaigns, shoots, and media projects.
  • Specialization-Specific Mentorship – Industry guidance in entertainment marketing, production management, content strategy and media operations.

• Industry Internship (3 Months)

  After Semester 2, students begin their Industry Internship, where they step directly into the world of entertainment and media. This is where classroom learning meets real-life action.

  Students work with production houses, OTT teams, film marketing units, talent agencies, event companies, digital media firms, advertising agencies, and brand communication teams. They gain hands-on experience in campaign execution, content development, production coordination, artist management, digital promotions, and media operations.

  The internship helps them understand the pace, culture, expectations, and workflows of the entertainment and media ecosystem, shaping them into confident, industry-ready professionals.

• Semester 3

  • Strategic Brand & Media Leadership – Leading entertainment campaigns, managing creative teams, and decision-making in media houses.
  • Media Industry & Monetization – Revenue models of film, TV, OTT, music, gaming, events, sponsorships, collaborations and IP creation.
  • Media Production & Content Creation – Creating high-quality content, managing sets, coordinating teams, and producing digital entertainment assets.
  • Phygital Marketing, Media, Production & Events – Hybrid entertainment events, fan experiences, launch events, influencer tie-ups and experiential marketing.
  • Content Creation & Media Production – Hands-on content creation for shows, ads, OTT content, branded entertainment and social platforms.
  • MET Media Collective: Live Projects – II – Advanced show campaigns, entertainment branding, production management and media launch strategies.
  • The Future of Creative Economy with AI – AI-driven production, synthetic media, VFX automation, digital doubles, and new entertainment business models.
  • AI Content Creation & Immersive Media – Creating AR/VR entertainment, virtual concerts, immersive storytelling and AI-powered content pipelines.
  • Specialization-Specific Mentorship – Final industry alignment in entertainment strategy, production, content management and studio operations.
  • Professional Portfolio cum Playbook – Showreels, production logs, promotional plans, media strategies, entertainment campaigns and professional documentation.

Final Placement

After Semester 3, students move into the Final Placement phase, where they are equipped with a polished portfolio, real client projects, internship experience, and advanced training in entertainment marketing, content creation, production, digital media, and AI tools. This is where they transition from learners to professionals.

Students are prepared for roles across films, OTT platforms, digital studios, broadcast channels, production houses, ad agencies, PR firms, talent agencies, and media-tech companies. With strong industry grounding, creative clarity, strategic understanding, and hands-on experience, they step confidently into careers across the entertainment and event management landscape.

• Conducive Learning Environment: To make the classroom a place where students can learn by being curious, creative, and innovative. This will encourage them to explore, experiment, and do well in their chosen media fields.
• Professional Development: To help students gain, organize, and use domain-specific knowledge so they can confidently and competently handle real-world media problems.
• Core Competency: To learn how to plan, create, and carry out integrated, transmedia communication campaigns through hands-on, portfolio-based learning and projects that are relevant to the industry.
• Technical Skills: To give students hands-on experience with AI, new media technologies, digital tools, and creative platforms that are necessary for making effective, data-driven media campaigns.
• Corporate Life Skills and Values: To teach professional ethics, leadership skills, and the ability to make strategic decisions that support overall growth, long-term success, and social responsibility.

• Experiential Learning at the Core: Learning by doing through real projects, campaigns, and industry briefs that connect theory with practice.
• Portfolio-Based Projects: Students create strong professional portfolios that show off their creativity, technical skills, and ability to think strategically.
• MET Media Collective: Mumbai's first student-run campus media agency. It gives students real-world experience by having them work on live brand projects, interact with clients, and carry out campaigns.
• Industry-Driven Curriculum: Created with input from top media professionals to keep up with new technologies and trends.
• Mentorship from Experts: Senior industry leaders and alumni give hands-on help, career advice, and a look at the real world.
• Hands-On Experience: Making showreels, working on live projects, and doing case studies that improve both creative and management skills.
• Strategic Learning & Life Lessons: Programs, workshops, and simulations on campus that help students develop their emotional intelligence, ethics, and resilience.
• Global Perspective: Giving students access to international certifications, tools, and methods to help them stay competitive around the world.
• Campus-to-Corporate Transition: MET's "Growth Mindset" program helps students become confident, future-ready media professionals by helping them grow and learn.

Students will be able to do the following by the end of the PGP MCMM program:

• Apply Knowledge: Students can showcase they have deep understanding of media, marketing, and communication theories by using them in real-world situations in the industry.
• Think Critically and Creatively: Students can look at problems, figure out what the audience needs, and come up with new, ethical, and culturally appropriate media solutions.
• Use New Technologies: Students can use AI, data analytics, and digital tools to improve storytelling, campaign performance, and audience engagement.
• Communicate Well: Students can create messages that persuade and communicate in a way that has an effect on a wide range of platforms and audiences.
• Lead and Collaborate: Students can work well in teams with people from different fields by showing leadership, flexibility, and emotional intelligence.
• Students show Professional Ethics: Follow media laws, ethical guidelines, and social responsibility in all forms of communication.
• Manage and Innovate: Students can use strategic, data-driven, and creative methods to plan, carry out, and evaluate media campaigns in order to get measurable results.
• Lifelong Learning: Students build a knack of learning new things and improving their skills as media technologies and global business trends change.