PGP MCMM – Cinematic Storytelling (AI-Integrated)

The Sharpening Process is the phase where students refine everything they’ve learned — writing, directing, visual design, production, editing, pitching, and creative decision-making.

Through workshops, reshoots, script rewrites, feedback sessions, AI-assisted refinements, and hands-on cinematic exercises, students sharpen both creative and technical skills.

This stage transforms them into confident storytellers capable of handling real-world filmmaking challenges.

Syllabus – PGP MCMM – Cinematic Storytelling (AI-Integrated)

• Semester 1

  • Strategic Marketing Foundations – How films, shows, and cinematic IPs are positioned, marketed, and promoted; understanding target audiences, genre demand, and storytelling-led marketing strategies.
  • Integrated Communication & Storytelling – Building cohesive narrative arcs for campaigns, trailers, teasers, and character-led communication across platforms; crafting storytelling systems for multimedia releases.
  • Digital Marketing Foundation – Essentials of digital promotions for films/web series — social media strategy, YouTube rollouts, trailer campaigns, algorithm basics, and audience building.
  • Media Culture & Content – How culture, society, subcultures, and communities shape cinematic trends, genre evolution, and storytelling choices.
  • Consumer Behaviour & Insights – Decoding audience psychology — what makes viewers binge, cry, laugh, or share; using insights to create emotionally compelling stories.
  • Photography & Visual Storytelling – Cinematic framing, shot composition, lighting, mood creation, visual cues, and storyboards; basic AI-assisted previsualization.
  • Laws, Ethics & Responsibility in Media – Copyright, script ownership, screenplay rights, censorship norms, character depiction ethics, and OTT/film compliance.
  • Media & Marketing Research – Box office analytics, OTT viewing patterns, content trend analysis, script testing, and using data to improve storytelling decisions.
  • Editing & Film Making – Fundamentals of cinematic editing, pacing, rhythm, transitions, shot selection, colour tone, and mood; introduction to AI-assisted editing workflows.
  • Projects, Campaigns, Podcasts & Newsletters – Creating short films, character-driven podcasts, story-centered newsletters, promotional materials, and concept pitch videos.

• Semester 2

  • Writing for Brands & Persuasive Communication – Writing scripts for ads, branded films, montages, PSAs, celebrity-led campaigns, and cinematic storytelling for brand narratives.
  • Advanced Brand Strategy & Engagement – How cinematic worlds (universes), characters, and narratives strengthen brand identity; cross-platform engagement using storytelling.
  • Decoding Briefs & Writing for Media Business – Interpreting creative briefs for film promos, OTT originals, branded storytelling; writing concept notes, loglines, and narrative treatments.
  • Media Business & Planning Fundamentals – Understanding how films, OTT platforms, and content studios operate — revenue models, rights, distribution, production budgeting, and marketing rollouts.
  • Storytelling & Script Development – Scene construction, dialogue writing, characterization, world-building, genre writing, screenplay format, and AI-supported script refinement.
  • Film Production & Post-Production – Production pipelines, managing shoots, scheduling, working with departments, editing, sound design, VFX basics, and AI-assisted production tools.
  • MET Media Collective: Live Projects – Working on real cinematic assignments — short film production, set execution, documentary work, episodic storytelling, and brand films.
  • Specialization-Specific Mentorship – Guidance from filmmakers, producers, writers, editors, and showrunners on cinematic craft, pitch development, and portfolio building.

• Internship (3 Months)

  Students undertake a professional internship within production houses, film studios, OTT content teams, creative agencies, or post-production units. They gain hands-on exposure to script rooms, sets, editing suites, content strategy teams, and promotional units. This experience deepens their understanding of real cinematic workflows and industry demands, allowing them to apply classroom learning to active projects.

• Semester 3

  • Strategic Brand & Media Leadership – Leading creative teams, shaping narrative direction, project supervision, managing writers’ rooms, and creative decision-making.
  • Media Industry & Monetization – How content earns — box office, OTT licensing, syndication, remakes, merchandise, branded integrations, music rights, and IP monetisation.
  • Media Production & Content Creation – Advanced filmmaking, showrunning basics, directing, cinematography, editing sophistication, and overseeing end-to-end content creation.
  • Phygital Marketing, Media, Production & Events – Hybrid storytelling experiences — launch events, fan experiences, virtual screenings, interactive cinema, and mixed-format promotional storytelling.
  • Content Creation & Media Production – Creating high-quality digital content: shorts, episodic content, cinematic reels, documentary-style narratives, and branded entertainment.
  • MET Media Collective: Live Projects – II – Advanced film projects, OTT pitch decks, cinematic promo creation, production management, and creative leadership tasks.
  • The Future of Creative Economy with AI – How AI transforms filmmaking — previs, virtual production, script assist, synthetic environments, motion capture, and new-age film pipelines.
  • AI Content Creation & Immersive Media – AR/VR storytelling, virtual cinematography, immersive narratives, worldbuilding using generative tools, and interactive experiences.
  • Specialization-Specific Mentorship – Personal guidance to refine scripts, story reels, production work, and pitch presentations for the film/OTT industry.
  • Professional Portfolio cum Playbook – A polished showreel, screenplay samples, concept decks, character boards, production documents, and a cinematic portfolio for industry use.

Final Placement (After Semester 3)

After completing all academic, practical, and portfolio requirements, students become fully industry-ready for roles in cinematic storytelling, content creation, production management, script development, direction assistance, editing, promo creation, and digital content strategy.

With a professional showreel and project-based portfolio, they are prepared for careers in film, OTT, advertising, branded entertainment, digital media companies, and creative studios.

• Conducive Learning Environment: To make the classroom a place where students can learn by being curious, creative, and innovative. This will encourage them to explore, experiment, and do well in their chosen media fields.
• Professional Development: To help students gain, organize, and use domain-specific knowledge so they can confidently and competently handle real-world media problems.
• Core Competency: To learn how to plan, create, and carry out integrated, transmedia communication campaigns through hands-on, portfolio-based learning and projects that are relevant to the industry.
• Technical Skills: To give students hands-on experience with AI, new media technologies, digital tools, and creative platforms that are necessary for making effective, data-driven media campaigns.
• Corporate Life Skills and Values: To teach professional ethics, leadership skills, and the ability to make strategic decisions that support overall growth, long-term success, and social responsibility.

• Experiential Learning at the Core: Learning by doing through real projects, campaigns, and industry briefs that connect theory with practice.
• Portfolio-Based Projects: Students create strong professional portfolios that show off their creativity, technical skills, and ability to think strategically.
• MET Media Collective: Mumbai's first student-run campus media agency. It gives students real-world experience by having them work on live brand projects, interact with clients, and carry out campaigns.
• Industry-Driven Curriculum: Created with input from top media professionals to keep up with new technologies and trends.
• Mentorship from Experts: Senior industry leaders and alumni give hands-on help, career advice, and a look at the real world.
• Hands-On Experience: Making showreels, working on live projects, and doing case studies that improve both creative and management skills.
• Strategic Learning & Life Lessons: Programs, workshops, and simulations on campus that help students develop their emotional intelligence, ethics, and resilience.
• Global Perspective: Giving students access to international certifications, tools, and methods to help them stay competitive around the world.
• Campus-to-Corporate Transition: MET's "Growth Mindset" program helps students become confident, future-ready media professionals by helping them grow and learn.

Students will be able to do the following by the end of the PGP MCMM program:

• Apply Knowledge: Students can showcase they have deep understanding of media, marketing, and communication theories by using them in real-world situations in the industry.
• Think Critically and Creatively: Students can look at problems, figure out what the audience needs, and come up with new, ethical, and culturally appropriate media solutions.
• Use New Technologies: Students can use AI, data analytics, and digital tools to improve storytelling, campaign performance, and audience engagement.
• Communicate Well: Students can create messages that persuade and communicate in a way that has an effect on a wide range of platforms and audiences.
• Lead and Collaborate: Students can work well in teams with people from different fields by showing leadership, flexibility, and emotional intelligence.
• Students show Professional Ethics: Follow media laws, ethical guidelines, and social responsibility in all forms of communication.
• Manage and Innovate: Students can use strategic, data-driven, and creative methods to plan, carry out, and evaluate media campaigns in order to get measurable results.
• Lifelong Learning: Students build a knack of learning new things and improving their skills as media technologies and global business trends change.