PGP MCMM – Journalism & Content Creation (AI-Integrated)

The Sharpening Process is the stage where students refine everything they have learned across writing, reporting, content creation, digital storytelling, media research, production, and strategic communication. This is where classroom concepts become newsroom-ready and platform-ready skills.

Students practise writing multiple formats, strengthen fact-checking and research, polish video and digital content, build stronger story angles, and learn to use AI tools responsibly for drafting, structuring, analysing trends, and optimising content.

Through feedback cycles, newsroom simulations, editorial reviews, and content labs, they sharpen their judgment, clarity, creativity, and speed.

By the end of this phase, they become confident, precise, and industry-ready multimedia storytellers.

PGP in Mass Communication and Media Management – Journalism & Content Creation (AI-Integrated)

• Semester 1

  • Strategic Marketing Foundations – Understanding the audience needs to shape content; positioning stories, campaigns, and narratives for maximum reach and relevance.
  • Integrated Communication & Storytelling – Crafting unified stories across platforms; structuring narratives for articles, multimedia features, brand stories, and news features.
  • Digital Marketing Foundation – Basics of digital platforms, SEO for content writers, distribution strategies, and understanding how news/content travels online.
  • Media Culture & Content – Studying cultural trends, media influence, pop culture reporting, and how content shapes public opinion.
  • Consumer Behaviour & Insights – Understanding audience motivations, media habits, content preferences; using insights for stronger story angles and content strategies.
  • Photography & Visual Storytelling – News photography, feature photography, framing, visual narratives, and creating compelling images for articles and digital platforms.
  • Laws, Ethics & Responsibility in Media – Media ethics, fact-checking, responsible reporting, copyright, fair use, and ethical content creation.
  • Media & Marketing Research – Conducting surveys, news research, content audits, trend mapping; converting research into story ideas and editorial plans.
  • Editing & Film Making – Video journalism basics, editing news/features, shooting interviews, and building multimedia stories.
  • Projects, Campaigns, Podcasts & Newsletters – Creating news podcasts, newsletters, digital stories, brand-editorial pieces, and long-form storytelling projects.

• Semester 2

  • Writing for Brands & Persuasive Communication – Writing crisp copy, editorial content, brand stories, op-eds, and persuasive messaging with clarity and credibility.
  • Advanced Brand Strategy & Engagement – Understanding how brands communicate; creating editorial calendars, brand storytelling frameworks, and audience engagement strategies.
  • Decoding Briefs & Writing for Media Business – Translating editorial or client briefs into structured content strategies, scripts, features, and multimedia story plans.
  • Media Business & Planning Fundamentals – Understanding how news/media companies earn — subscriptions, ads, branded content, syndication, events.
  • Storytelling & Script Development – Writing scripts for digital journalism, explainer videos, short documentaries, and brand-driven content.
  • Film Production & Post-Production – Managing shoots for interviews/documentaries, editing news stories, colour/sound finishing for digital platforms.
  • MET Media Collective: Live Projects – Real newsroom-style assignments — reportage, interviews, content strategies, brand-editorial projects.
  • Specialization-Specific Mentorship – Editorial guidance, content coaching, portfolio building for journalism/content strategy careers.

• Internship (3 Months)

  The Internship Program is the student’s first real step into the newsroom and content industry. After two semesters of learning reporting, storytelling, digital content creation, research, editing, and basic AI-supported tools, students enter professional spaces such as newsrooms, digital media companies, content studios, publishing houses, and social media/news platforms.

  Here, they work on real assignments like writing stories, conducting interviews, supporting editorial teams, creating multimedia content, analysing audience behaviour, and assisting with daily content workflows.

  Students also get hands-on exposure to tools used in modern newsrooms, including content dashboards, basic AI-assisted transcription, analytics, and content planning systems.

  The internship helps them understand deadlines, newsroom dynamics, editorial judgement, fact-checking discipline, and the pace at which digital content must be created and updated. Most importantly, it helps students discover their strengths as storytellers, researchers, writers, editors, or content strategists.

• Semester 3

  • Strategic Brand & Media Leadership – Leading editorial teams, managing content ecosystems, decision-making in newsrooms and content studios.
  • Media Industry & Monetization – Subscription models, paywalls, branded content revenue, OTT news, creator economy, syndication and distribution strategies.
  • Media Production & Content Creation – Creating high-quality content packages — articles, videos, podcasts, digital series.
  • Phygital Marketing, Media, Production & Events – Covering live events, hybrid reporting, creating content around events, launches, festivals, and public campaigns.
  • Content Creation & Media Production – Developing multi-format content — features, reels, explainers, interviews, editorial videos.
  • MET Media Collective: Live Projects – II – Advanced reporting, long-form stories, brand-editorial projects, documentary-style storytelling.
  • The Future of Creative Economy with AI – How AI tools improve research, transcription, content planning, visuals, and newsroom efficiency.
  • AI Content Creation & Immersive Media – Moderately using AI for drafting, data visuals, transcriptions, AR/VR storytelling, and interactive content formats.
  • Specialization-Specific Mentorship – Final guidance for journalism portfolios, editorial writing, digital content strategy, and professional media roles.
  • Professional Portfolio cum Playbook – A complete editorial + multimedia portfolio: articles, interviews, scripts, podcasts, videos, content strategies, and documented work processes.

Final Placement

After completing all three semesters, which are supported by advanced content creation training, digital newsroom practices, media leadership skills, and AI-integration techniques, students become fully prepared for final industry placements.

They graduate with a professional portfolio that includes articles, digital stories, video pieces, content calendars, long-form features, branded content samples, research work, and newsroom projects.

Students are prepared for diverse roles in journalism, content creation, digital content strategy, social media publishing, copywriting, content marketing, editorial production, research desks, and multimedia storytelling.

Employers appreciate their ability to think critically, plan content strategically, produce high-quality work across formats, and use AI responsibly for efficiency without compromising accuracy or ethics. Final placements place students directly into news organisations, digital media platforms, content studios, agencies, OTT content teams, and communication departments, launching them into the world of modern journalism and digital content creation.

• Conducive Learning Environment: To make the classroom a place where students can learn by being curious, creative, and innovative. This will encourage them to explore, experiment, and do well in their chosen media fields.
• Professional Development: To help students gain, organize, and use domain-specific knowledge so they can confidently and competently handle real-world media problems.
• Core Competency: To learn how to plan, create, and carry out integrated, transmedia communication campaigns through hands-on, portfolio-based learning and projects that are relevant to the industry.
• Technical Skills: To give students hands-on experience with AI, new media technologies, digital tools, and creative platforms that are necessary for making effective, data-driven media campaigns.
• Corporate Life Skills and Values: To teach professional ethics, leadership skills, and the ability to make strategic decisions that support overall growth, long-term success, and social responsibility.

• Experiential Learning at the Core: Learning by doing through real projects, campaigns, and industry briefs that connect theory with practice.
• Portfolio-Based Projects: Students create strong professional portfolios that show off their creativity, technical skills, and ability to think strategically.
• MET Media Collective: Mumbai's first student-run campus media agency. It gives students real-world experience by having them work on live brand projects, interact with clients, and carry out campaigns.
• Industry-Driven Curriculum: Created with input from top media professionals to keep up with new technologies and trends.
• Mentorship from Experts: Senior industry leaders and alumni give hands-on help, career advice, and a look at the real world.
• Hands-On Experience: Making showreels, working on live projects, and doing case studies that improve both creative and management skills.
• Strategic Learning & Life Lessons: Programs, workshops, and simulations on campus that help students develop their emotional intelligence, ethics, and resilience.
• Global Perspective: Giving students access to international certifications, tools, and methods to help them stay competitive around the world.
• Campus-to-Corporate Transition: MET's "Growth Mindset" program helps students become confident, future-ready media professionals by helping them grow and learn.

Students will be able to do the following by the end of the PGP MCMM program:

• Apply Knowledge: Students can showcase they have deep understanding of media, marketing, and communication theories by using them in real-world situations in the industry.
• Think Critically and Creatively: Students can look at problems, figure out what the audience needs, and come up with new, ethical, and culturally appropriate media solutions.
• Use New Technologies: Students can use AI, data analytics, and digital tools to improve storytelling, campaign performance, and audience engagement.
• Communicate Well: Students can create messages that persuade and communicate in a way that has an effect on a wide range of platforms and audiences.
• Lead and Collaborate: Students can work well in teams with people from different fields by showing leadership, flexibility, and emotional intelligence.
• Students show Professional Ethics: Follow media laws, ethical guidelines, and social responsibility in all forms of communication.
• Manage and Innovate: Students can use strategic, data-driven, and creative methods to plan, carry out, and evaluate media campaigns in order to get measurable results.
• Lifelong Learning: Students build a knack of learning new things and improving their skills as media technologies and global business trends change.