Advertising films demand clarity, creativity, and precision. Every second counts. This programme is built on the
philosophy that powerful Ad films balance creative storytelling with strategic intent, delivering strong brand
messages within short, impactful formats.
Students are trained to think like creative professionals understanding client briefs, interpreting brand tonality,
and executing visually engaging narratives that connect with audiences across platforms.
The Certificate in Ad Film Making is a specialised, practice-driven programme designed for aspiring directors,
writers, cinematographers, editors, and creative professionals who wish to work in the dynamic world of advertising
films.
This programme introduces learners to the complete lifecycle of an ad film from an idea generation and scripting to
directing, shooting, editing, and final delivery. In this certification the students learn how brands communicate
visually, how creative ideas are translated into compelling films, and how storytelling is adapted to tight formats,
timelines, and commercial objectives.
By the end of the programme, participants conceptualise and produce professionally executed Ad films, gaining a
strong foundation in both creative and production processes.
By the end of the programme, students will be able to:
The programme is structured into six learning phases:
Each phase integrates theory, demonstrations, practical exercises, and mentor feedback.
The programme aims to:
Introduce participants to the craft and language of advertising films.
Upon successful completion of the programme, students will:
Understand advertising formats for TV, digital and social media
Rahul Srivastava
Alumnus - Film & Television Institute of India (FTII), Pune
Graduates or Postgraduates from any stream who demonstrate a strong creative inclination and interest in visual storytelling.
This program is ideally suited for:
Admission is based on:
After successful completion of Ad Film Making program, one can explore careers across advertising, cinema, digital platforms, and branded content production.
Career Pathways Include:
The selection process is designed to identify students with creative thinking, storytelling ability, and a passion for advertising and films.
Step 1: Creative Essay (Written Test)
Applicants will write a short essay on a given topic to assess originality, observation, and expression.
Example topics include:
Step 2: Personal Interview
Shortlisted candidates will appear for a personal interview to evaluate their creative mindset, communication skills, and motivation to pursue Ad Film Making.
Any Graduates, Undergraduate students, and working professionals from any discipline with an interest in advertising and filmmaking. Media, Mass Communication & Advertising professionals, Aspiring Filmmakers and Directors, Content Creators and Storytellers, Advertising and Marketing professionals
No. The programme is designed for beginners as well as creative professionals looking to upskill in Ad Film Making.
Yes. Students work on practical Ad Film projects as part of the curriculum of the certificate
Yes. The course structure mirrors real-world Advertising film workflows and expectations.
©Mumbai Educational Trust, All rights reserved | Last Modified Date: Monday, February 16th, 2026
