Ercole Egizi is a global brand strategist and creative transformation leader
with over two decades of experience guiding international brands
and agencies across Europe, the Middle East, and North America.
He has led creative and strategic operations for Mercedes-Benz, PepsiCo, Visa, Reckitt,
Emirates, and Citroën,
helping organizations evolve through insight, culture, and purpose.
A former Chief Creative Officer, Managing Director, and agency founder,
he has built cross-cultural teams, launched in-house creative labs, and driven
large-scale brand reinventions.
As an educator and mentor, Egizi has taught advertising and brand strategy at
universities and master’s programs
in Europe and Asia, developing courses on brand purpose, storytelling, and digital
transformation.
His teaching emphasizes curiosity, ethics, and critical thinking,
encouraging students to see brands not as products, but as living reflections of
culture.
