Executive Programme in Luxury Brand Management
Programme Philosophy: Managing Desire, Heritage, and Experience
Luxury goes beyond premium pricing; it is built on aspiration, symbolism, heritage, and carefully crafted
experiences. This programme is grounded in the belief that Luxury Brand Management requires a balance of strategic
rigor, cultural sensitivity, and experiential thinking.
Learners are trained to understand how luxury brands maintain exclusivity while adapting to digital transformation,
evolving consumer expectations, and sustainability imperatives.
The Executive Programme in Luxury Brand Management is a specialised, industry-oriented programme designed to provide
a deep understanding of luxury as a strategic, cultural, and economic force.
The programme explores how luxury brands are created, positioned, managed, and sustained across global and Indian
markets. Learners gain insight into brand heritage, consumer psychology, experience design, omni-channel strategies,
financial frameworks, and the growing role of Artificial Intelligence in luxury branding.
This programme prepares participants to engage with luxury brands not merely as products, but as systems of desire,
experience, storytelling, and value creation.
- Programme Type: Certificate Programme (Professional / Executive)
- Duration: 6 Months
- Mode: Part Time
- Format: In-person sessions | Case Studies | Field Exposure
By the end of the programme, learners will be able to:
- Understand branding fundamentals in a luxury context
- Interpret global and Indian luxury market structures
- Analyze luxury consumer psychology and behavior
- Apply luxury-specific marketing and distribution strategies
- Evaluate competitive strategies of leading luxury conglomerates
- Understand financial and business models of luxury brands
- Explore the application of Artificial Intelligence in Luxury Branding
- Conceptualize and present a Luxury Brand Launch for the Indian market
The programme is delivered through 12 structured modules over 6
months (Part Time),
progressing from foundational branding concepts to advanced applications in Luxury
Strategy and Technology.
Key learning areas include:
- Foundations of Branding and Luxury
- Global Luxury Markets and Trends
- Luxury Consumer Behavior
- Luxury Marketing Mix (8Ps)
- Retail, Visual Merchandising, and Omni-Channel Strategy
- Promotion, PR, and Experiential Marketing
- Financial Models in Luxury
- AI and Tuture trends in Luxury Brand Management
- Industry-focused luxury brand curriculum
- Global and Indian luxury brand case studies
- Field study: luxury retail store visit
- Strong focus on experiential and consumer-centric branding
- Exposure to AI-driven personalization and digital luxury strategies
- Capstone project aligned to real-world luxury brand scenarios
The programme aims to:
- Build a strong foundation in luxury brand management
- Develop strategic thinking specific to high-value brand ecosystems
- Enable understanding of luxury as a function of desire and experience
- Equip learners with tools to manage global and Indian luxury brands
- Prepare participants for professional and entrepreneurial roles in luxury
On successful completion, learners will be able to:
- Understand and apply core branding concepts in luxury contexts
- Define luxury and analyze the psychology of desire and symbolism
- Interpret global luxury market trends and segments
- Analyze strategies of major luxury conglomerates such as LVMH, Kering, and Richemont
- Evaluate luxury consumer behavior and decision making
- Apply the Luxury Marketing Mix – 8Ps
- Assess omnichannel retail, social commerce, and visual merchandising strategies
- Examine traditional and digital promotional strategies of luxury brands
- Understand financial models and business dynamics of luxury brands
- Identify applications of AI in luxury brand management
- Design a luxury brand launch plan for the Indian market
Interactive classroom lectures
- Global and Indian luxury brand case studies
- Individual and group presentations
- Field study: Luxury store visit to understand consumer dynamics and visual
merchandising
- Guided discussions and applied learning exercises
Interactive classroom lectures
- Luxury Brand Manager
- Luxury Marketing & Communications Specialist
- Retail & Visual Merchandising Professional
- Fashion & Lifestyle Brand Strategist
- Hospitality & Experience Manager
- Luxury Entrepreneur or Consultant
INTRODUCING THE FACULTY
Runal Mehta
Marketing Educator | Brand Strategist | Founder – Easy Hai Re
Runal Mehta is a seasoned marketing educator and brand strategist with over 15 years of experience across
leading
management institutions. Known for simplifying complex marketing and branding concepts, he brings luxury
brand
strategy alive through real-world examples, global case studies, and contemporary brand narratives.
His teaching focuses on building strategic thinking frameworks rather than rote learning, enabling learners
to
understand the “why” behind luxury brand decisions.
SELECTION PROCEDURE
The selection process includes:
- Divergent Thinking Test – To assess analytical and creative thinking
- Personal Interview – To evaluate motivation, communication skills, and programme fit
Final selection is based on overall performance.
Graduates or Postgraduates from any stream with an aptitude for
strategic thinking, creativity, and brand-led decision making.
This program is designed for:
- Aspiring luxury brand professionals
- Working executives seeking to upskill or transition into luxury, lifestyle, fashion,
and premium sectors
- Entrepreneurs and professionals interested in high-end brand building
Admission is based on:
- Clearance of a Divergent Thinking Test
- Performance in a Personal Interview
The Luxury Brand Management program opens pathways into premium
brand ecosystems across fashion, lifestyle, hospitality, retail, and experiential
marketing.
Career Pathways Include:
- Luxury Brand Manager
- Brand Strategy Executive
- Marketing & Communications Manager (Luxury Sector)
- Retail & Customer Experience Manager
- Luxury Sales & Relationship Manager
- Fashion & Lifestyle Brand Consultant
- Visual Merchandising Strategist
- Entrepreneur in Premium & Luxury Segments
FREQUENTLY ASKED QUESTIONS (FAQs)
Students, professionals, entrepreneurs, and aspirants interested
in Luxury Branding, Fashion, Retail, Hospitality, Lifestyle, and Premium segments.
No. The programme is designed for both beginners and
professionals looking forward to specialise in Luxury Brand Management.
Yes. The curriculum includes Case Studies, Presentations, Field
visits, and a Capstone project.
A Certificate in Luxury Brand Management upon successful
completion.
