PGP MCMM – Next-Gen Digital Marketing (AI-Integrated)

The Sharpening Process is the stage where students consolidate everything they have learned across all semesters — digital marketing, branding, storytelling, content creation, media planning, production, consumer insights, writing, research, and strategic communication — and refine it into real professional expertise.

During this phase, students practice repeatedly, receive detailed feedback, rebuild campaigns, rework content pieces, analyse successful industry cases, and strengthen both their creative and analytical thinking.

They also learn how to integrate AI tools for idea generation, content enhancement, data interpretation, and workflow efficiency without becoming dependent on them.

This stage sharpens their execution skills, improves confidence, builds industry discipline, and ensures that every student emerges polished, industry-ready, and fully prepared for internships and final placements.

PGP in Mass Communication and Media Management – Next-Gen Digital Marketing (AI-Integrated)

• Semester 1

  • Strategic Marketing Foundations – Understanding customer journeys, digital-first brand positioning, segmentation, targeting, and how strategy drives online campaigns.
  • Integrated Communication & Storytelling – Crafting unified brand messages across social, digital, and omnichannel touchpoints with strong narrative frameworks.
  • Digital Marketing Foundation – Core skills in social media, SEO, SEM, email marketing, content strategy, digital funnels, analytics, and performance basics.
  • Media Culture & Content – Analysing digital trends, pop culture, memes, internet behaviour, and how online communities shape marketing.
  • Consumer Behaviour & Insights – Understanding digital consumer motivations, browsing patterns, content preferences, and insight-driven campaign planning.
  • Photography & Visual Storytelling – Shooting and designing compelling digital visuals for social media, ads, reels, product shots, and brand campaigns.
  • Laws, Ethics & Responsibility in Media – Understanding digital advertising norms, disclosure rules, content rights, data privacy, and responsible online communication.
  • Media & Marketing Research – Using basic analytics, surveys, social listening, and research tools to track trends and measure digital campaign performance.
  • Editing & Film Making – Creating short-form video content, digital ads, reels, YouTube content, brand videos, and marketing visuals.
  • Projects, Campaigns, Podcasts & Newsletters – Hands-on work creating digital campaigns, brand newsletters, podcasts, social content calendars, and execution-ready assets.

• Semester 2

  • Writing for Brands & Persuasive Communication – Writing copy for ads, websites, social platforms, email campaigns, product pages, and brand storytelling.
  • Advanced Brand Strategy & Engagement – Customer retention, digital loyalty programs, community-building, influencer strategy, and engagement planning.
  • Decoding Briefs & Writing for Media Business – Breaking down client briefs, writing digital strategies, campaign decks, media proposals, and communication plans.
  • Media Business & Planning Fundamentals – Understanding paid media, budgeting, platform selection, digital media planning, KPIs, reach, impressions, and ROI.
  • Storytelling & Script Development – Scriptwriting for digital ads, short videos, brand films, explainers, and online branded content.
  • Film Production & Post-Production – Producing campaign videos, editing digital content, colour, sound, motion graphics, and platform-optimised videos.
  • MET Media Collective: Live Projects – Working on real digital marketing briefs, social campaigns, influencer collaborations and brand digital activations.
  • Specialization-Specific Mentorship – Personal guidance in digital strategy, content creation, brand communication, and building a strong digital portfolio.

• Internship

  Students undergo a structured internship where they work with real brands, digital agencies, content studios, production houses, or marketing teams. They gain hands-on experience in managing digital campaigns, social media pages, content planning, analytics, influencer coordination, performance reporting, and client communication.

  This experience exposes them to real-world challenges and helps them understand how strategy, creativity, and execution come together in the digital marketing ecosystem.

• Semester 3

  • Strategic Brand & Media Leadership – Leading campaigns, making media decisions, guiding content teams, and managing digital brand presence.
  • Media Industry & Monetization – Understanding how platforms earn — ads, branded content, sponsorships, influencer marketing, and digital revenue models.
  • Media Production & Content Creation – High-quality content creation for digital platforms: brand videos, social ads, reels, explainers and web content.
  • Phygital Marketing, Media, Production & Events – Blending offline + online marketing, digital event promotion, experiential marketing and live campaign integration.
  • Content Creation & Media Production – Multi-format content creation: carousels, videos, blogs, shorts, branded content, and platform strategies.
  • MET Media Collective: Live Projects – II – Leading digital campaigns end-to-end: strategy, execution, production, reporting and brand delivery.
  • The Future of Creative Economy with AI – Understanding upcoming tools, digital disruption, content automation, creative workflows and evolving digital ecosystems.
  • AI Content Creation & Immersive Media – Using AI tools for research, visual creation or content enhancement; exploring AR/VR for brand experiences.
  • Specialization-Specific Mentorship – Final polishing of digital marketing portfolio, guidance for placements, and personalised strategy refinement.
  • Professional Portfolio cum Playbook – Creating an industry-ready portfolio including campaigns, content pieces, case studies, strategies and presentations.

Final Placement

After completing all semesters and the sharpening process, students step into final placements with strong skills in digital marketing, content creation, brand strategy, storytelling, media planning, campaign management, and platform optimization.

They are prepared for roles in digital agencies, brand marketing teams, media companies, influencer marketing firms, production studios, and content organisations. Equipped with a professional portfolio, internship experience, and hands-on project work, students enter the industry as confident, job-ready digital marketing professionals.

• Conducive Learning Environment: To make the classroom a place where students can learn by being curious, creative, and innovative. This will encourage them to explore, experiment, and do well in their chosen media fields.
• Professional Development: To help students gain, organize, and use domain-specific knowledge so they can confidently and competently handle real-world media problems.
• Core Competency: To learn how to plan, create, and carry out integrated, transmedia communication campaigns through hands-on, portfolio-based learning and projects that are relevant to the industry.
• Technical Skills: To give students hands-on experience with AI, new media technologies, digital tools, and creative platforms that are necessary for making effective, data-driven media campaigns.
• Corporate Life Skills and Values: To teach professional ethics, leadership skills, and the ability to make strategic decisions that support overall growth, long-term success, and social responsibility.

• Experiential Learning at the Core: Learning by doing through real projects, campaigns, and industry briefs that connect theory with practice.
• Portfolio-Based Projects: Students create strong professional portfolios that show off their creativity, technical skills, and ability to think strategically.
• MET Media Collective: Mumbai's first student-run campus media agency. It gives students real-world experience by having them work on live brand projects, interact with clients, and carry out campaigns.
• Industry-Driven Curriculum: Created with input from top media professionals to keep up with new technologies and trends.
• Mentorship from Experts: Senior industry leaders and alumni give hands-on help, career advice, and a look at the real world.
• Hands-On Experience: Making showreels, working on live projects, and doing case studies that improve both creative and management skills.
• Strategic Learning & Life Lessons: Programs, workshops, and simulations on campus that help students develop their emotional intelligence, ethics, and resilience.
• Global Perspective: Giving students access to international certifications, tools, and methods to help them stay competitive around the world.
• Campus-to-Corporate Transition: MET's "Growth Mindset" program helps students become confident, future-ready media professionals by helping them grow and learn.

Students will be able to do the following by the end of the PGP MCMM program:

• Apply Knowledge: Students can showcase they have deep understanding of media, marketing, and communication theories by using them in real-world situations in the industry.
• Think Critically and Creatively: Students can look at problems, figure out what the audience needs, and come up with new, ethical, and culturally appropriate media solutions.
• Use New Technologies: Students can use AI, data analytics, and digital tools to improve storytelling, campaign performance, and audience engagement.
• Communicate Well: Students can create messages that persuade and communicate in a way that has an effect on a wide range of platforms and audiences.
• Lead and Collaborate: Students can work well in teams with people from different fields by showing leadership, flexibility, and emotional intelligence.
• Students show Professional Ethics: Follow media laws, ethical guidelines, and social responsibility in all forms of communication.
• Manage and Innovate: Students can use strategic, data-driven, and creative methods to plan, carry out, and evaluate media campaigns in order to get measurable results.
• Lifelong Learning: Students build a knack of learning new things and improving their skills as media technologies and global business trends change.