Crafting Stories That Sell

Advertising films demand clarity, creativity, and precision. Every second counts. This programme is built on the philosophy that powerful Ad films balance creative storytelling with strategic intent, delivering strong brand messages within short, impactful formats.

Students are trained to think like creative professionals understanding client briefs, interpreting brand tonality, and executing visually engaging narratives that connect with audiences across platforms.

The Certificate in Ad Film Making is a specialised, practice-driven programme designed for aspiring directors, writers, cinematographers, editors, and creative professionals who wish to work in the dynamic world of advertising films.

This programme introduces learners to the complete lifecycle of an ad film from an idea generation and scripting to directing, shooting, editing, and final delivery. In this certification the students learn how brands communicate visually, how creative ideas are translated into compelling films, and how storytelling is adapted to tight formats, timelines, and commercial objectives.

By the end of the programme, participants conceptualise and produce professionally executed Ad films, gaining a strong foundation in both creative and production processes.

Programme Philosophy: Documentary Matters

Documentary cinema holds a unique position of trust and responsibility. It has the power to question authority, amplify unheard voices, and influence social change. This programme is built on the belief that documentaries are not merely films—but instruments of awareness, accountability, and transformation.

Students are encouraged to discover their own narrative voice while learning how documentaries travel across festivals, streaming platforms, advocacy spaces, and community circuits.

“Documentary Matters” is an intensive, practice-based 24-week/100 hours certi?cation program designed to equip emerging ?lmmakers with the intellectual, creative, and ethical foundation to tell real stories that matter.

The course emphasises the creative development and structural discipline required to make powerful non?ction ?lms. Students will learn to research deeply, develop narrative structures, build access and trust with subjects, and shape ideas into emotionally and socially resonant documentaries.

The course also places strong emphasis on distribution, funding, and impact strategy, helping students understand how documentaries travel through festivals, streaming, community circuits, and advocacy networks.

By the end of the program, students (working in teams (8–10) will produce 15– 25 minute short documentaries that are festival-ready, accompanied by a conceptual outreach and impact plan).

Programme Philosophy: Managing Desire, Heritage, and Experience

Luxury goes beyond premium pricing; it is built on aspiration, symbolism, heritage, and carefully crafted experiences. This programme is grounded in the belief that Luxury Brand Management requires a balance of strategic rigor, cultural sensitivity, and experiential thinking.

Learners are trained to understand how luxury brands maintain exclusivity while adapting to digital transformation, evolving consumer expectations, and sustainability imperatives.

The Executive Programme in Luxury Brand Management is a specialised, industry-oriented programme designed to provide a deep understanding of luxury as a strategic, cultural, and economic force. The programme explores how luxury brands are created, positioned, managed, and sustained across global and Indian markets. Learners gain insight into brand heritage, consumer psychology, experience design, omni-channel strategies, financial frameworks, and the growing role of Artificial Intelligence in luxury branding.

This programme prepares participants to engage with luxury brands not merely as products, but as systems of desire, experience, storytelling, and value creation.

The Post Graduate Programme in Mass Communication & Media Management (PGP MCMM) is an 18-month immersive master’s-level programme where creativity meets cutting-edge AI. This is the place where ideas turn into impact—where you don’t just study media, you learn to build the future of it.

Welcome to the Post Graduate Programme in Mass Communication & Media Management (PGP MCMM), an 18-month immersive journey into the world where creativity meets AI and ideas transform into powerful impact. From viral content to immersive storytelling, from AI-driven newsrooms to cinematic innovation—this programme ensures you don’t just learn media, you build the future of it.

The Post Graduate Programme in Mass Communication & Media Management (PGP MCMM) is an intensive 18-month journey where creativity meets artificial intelligence and ideas transform into real-world impact. From building viral digital campaigns to crafting immersive storytelling experiences, from newsroom automation to AI-driven content strategy—this programme empowers you to shape the future of media.

The Post Graduate Programme in Mass Communication & Media Management (PGP MCMM) is an 18-month transformative journey where creativity blends seamlessly with artificial intelligence. From viral storytelling to newsroom automation, from investigative reporting to cinematic narratives—this programme prepares you to lead and innovate in the future of journalism and digital content.

The Post Graduate Programme in Mass Communication & Media Management – Cinematic Storytelling (AI-Integrated) is an intensive 18-month postgraduate programme in Mumbai designed for aspiring filmmakers, creators, and visual storytellers who want to shape the future of cinema and digital storytelling.

The Post Graduate Programme in Mass Communication & Media Management – Creative Technology & Immersive Media (AI-Integrated) is an industry-driven 18-month postgraduate programme in Mumbai designed for future-ready creators who want to redefine how audiences experience media.