The approach is dictated by understanding the requirements of organisations across Advertising mediums - Mainline and Digital Advertising, Media, Marketing, Radio, Films, Television, Events, PR, Talent Management profiles for candidates at the entry level.

The programme is designed to provide graduates of any stream with the functional synergies and knowledge required to sustain in industry dynamics. The programme structure also takes into account that these fields relate to the service sector, so that practitioners of these services must be able to work with and provide value to demanding professional clients.

The approach is dictated by understanding the requirements of organisations in the Entertainment fraternity (Television, Films, Radio, Digital, Marketing, Events, PR & Talent Management) for candidates at the entry level.

The course is designed to provide graduates with the necessary understanding of skills and knowledge sets required in these fast-changing industries. The objective is NOT to make them technicians, but to help them understand the technology of this sector so that they can apply this in functional sense.

In India, Digital Media business is growing at the rate of 30%, which is highest across all business sectors. Today India has more than 460 million Internet users, out of which 430 million are mobile Internet users. With this kind of growth digital media business is expected to reach Rs. 19,000 crores by the year 2020.

The Advanced Diploma in Mass Media with specialization in Digital Marketing has a 360° approach, imparting conceptual training with intensive hands-on approach. This experiential pedagogy gives you an edge, making you employable and ready in the dynamic, fast-growing field of digital marketing.

Digital Media keeps not only growing rapidly, but is also a constantly evolving industry. The curriculum is designed in such a manner that any new developments are immediately incorporated in to the curriculum, keeping you continuously updated and in sync with the industry. The three-month internship period is to give you an actual live experience of how the industry functions. This period also helps you to build contacts and network with people who matter in the digital marketing industry.

The approach is dictated by understanding the requirements of companies in the communication field (Print, Online, Broadcast, Radio, Events & PR) for candidates at the entry level.

The programme is designed to imbibe in the students the conceptual framework and requisite skills to transform into a journalist, sharp enough to cut through the competition and become an asset to the organisation.

The media business world of today is extremely dynamic and competitive. Brands are on a constant strive to ensure that they maintain an edge that makes them stand out from the crowd, more appealing to both the masses (the consumers) and the media. Public Relations (PR) is basically sharing information from organization to organization or organization to masses within or outside. PR is a medium that has massive contribution in a brand achieving its full potential. For this very reason there is tremendous career scope for an aspiring PR professionals.

The approach is dictated by understanding the requirements of Entertainment Houses across mediums of Audio Visual Content (TV / Films / Over the Top - OTT and Digital). An eleven month part time program for under graduates (three to four hours a day, six days a week, starting with the fundamentals of the communication industry and moving into the integrities of on screen storytelling. The course is designed to provide students with a 360 degree perspective of creating content, the journey of an idea to its execution and gain a clear understanding of ‘how to sell the story you tell’. At the end of the hands-on-training, the student is ready with an exhaustive show reel which equips them to get their first break in the industry.

The approach is dictated by understanding the requirements of Entertainment and Talent Management Houses across business avenues. An eleven month part time program (three to four hours a day, six days a week) for under-graduates, starting with the fundamentals of the communication industry and moving into the integrities of Talent & Celebrities, business opportunities as well as the Real to Reel life cycle of a talent’s journey to being a celebrity. The program trains the candidate on the business and operational functions of the celebrity manager profile (both on screen and off screen). At the end of the hands-on-training, the student is well equipped to get his / her first break in the industry.