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MET Schools of Management organised a series of rural visits through the MET Grameen Expedition. The aim of these visits was to encourage the students, to make them aware of the industries that flourish in rural Maharashtra and also familiarising them with the rural market, its demands and customers. Moreover, the main thought behind the expedition was to supplement the knowledge received in the classroom and help students see its applicability in the real world. The students visited industrial units at Baramati, Ahmednagar, Aurangabad, Solapur, Ratnagiri, Nashik and Kolhapur in Maharashtra.

METizens visited the local rural market with questionnaire, interviewing shopkeepers and customers, thus gaining the knowledge about products, brands, marketing strategies and expectations of vendors and buyers. In industrial units too, questions regarding the annual turnover, production constraints and initiatives towards employee enhancement were raised. With the belief that majority of India still lives in its villages and the strength of the country’s economy is deeply rooted in its rural industries, the expedition proved to be a great learning experience, providing students exposure to ground realities at the grass root level.

Read the report (click here)


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