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MET Redefines Kolaveri Di !

Prof. Pallavi K. Mhatre, Faculty - MET IOM was awarded the First Prize for the Best Paper Presentation at the two days National Conference on ‘Why this Kolaveri Di?’ which was organized by BRACT’s Vishwakarma Global Business School, Pune on April 6 & 7, 2012. The conference was a platform where eminent personalities from the industry and academics shared thoughts on the theme and its relevance and also for academicians to put forth their research work and ideas. Three best papers were awarded ‘The Best Paper Presentation Prizes’. Title of the winning paper presented by Prof. Mhatre “An empirical study on the Age and Gender of children and their in store movement and the Pester Power that they engage in, and the factors responsible for such Pester Power.” This empirical research paper was prepared by conducting primary research after reviewing relevant secondary literature from nearly twenty research papers, books and websites. The above paper was presented under the Sub Theme Marketing: Emerging Issues and Challenges and was awarded the First Prize for the Best Paper Presentation. Over 25 paper presentations were made at this conference and the paper presenters were from varied Indian locations such as Lucknow, Delhi, Orissa, and many parts of Maharashtra such as Kolhapur, Ratnagiri, Nashik, Pune and Mumbai.

Congratulations Professor Mhatre!


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