Building Ageless Brand

MET Schools of Management organized the guest lecture on ‘Building Ageless Brand – A Case Study’ by Mr. Shailen Sohoni, COO - RK Swamy BBDO on Feb 25th, 2010 at the MET Convention Centre.

Mr. Sohoni presented and discussed the case study on Raymond Group of Companies, right from the beginning till now. He spoke on the Raymond group, brand building exercise since its inception and adding emotional values to the brand which became very successful till date. Brand recall value of the Raymond group is still strong in people’s mind. He also spoke about the opportunities in advertising industry, its survival and growth. He felt that our attitude towards work matters at the end of the day to make a success of our career. The lecture was well attended by MET SOM & IMM students followed by a long question answer session. Thank you Mr. Sohoni

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