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MET management students stood 1st in
Inter B-School event EVOKE.

MET students proved their mettle yet again, stood 1st in Inter B-School event. MET management students team Rohan Shetye, Manali Satam, Ruchi Shrawankar, Sunami Paigankar, Rameez Sayed, Mayur Vemula, Hitesh Thakkar, Sumita Yadav, Hemant Suryawanshi, Vaibhav Ujankar, Jeenal Patel participated in EVOKE – an inter B-School festival hosted by the TIMSR on 6th & 7th October 2010. The students took part in ‘Prachar’, an event of Evoke where they were exposed to different concepts of marketing. The basic premise of this event was that students were given a product – Home Disinfectant and a region in Rural India – Nalbari, Assam. They had to design a marketing campaign for this product keeping in mind the culture, tastes and preferences, demography and other factors concerning the rural region. The MET team won the First Prize amongst more than 30 teams that participated from across Mumbai. . They also bagged other awards such as ‘Best Slideshow’ and ‘Best Selling’.

The students proved the age old adage – ‘There is no Excellence without Labor’. They toiled for days and based their marketing strategy on rigorous market research and survey. They paid attention to minute details such as costumes, accessories and sample packaging. It was their thirst for perfection that made them stand out. Students had formed a team of 11 people. It is said that ‘A successful team beats with one heart’. The students have shown their ability to successfully work in a team. The judges not only appreciated their efforts but were also impressed with amount of professionalism shown.

As part of the competition, the team was required to prepare a slideshow, an advertisement, promotional campaign, a presentation on market research, strategy for selling and a promotional rally.

The team fared well in all arenas and emerged as a winner!


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