MET Institute of PGDM (Marketing) students had an incredible opportunity to visit the Lijjat Papad Headquarters, where they delved into the inspiring journey of this iconic brand. The session provided valuable insights into branding strategies, distribution channels, and business sustainability, showcasing how Lijjat Papad transformed from a small-scale venture into a household name.
Students also explored how the brand navigated challenges, including those posed by COVID-19, and expanded its product lines while staying true to its core values. An exclusive video screening of the entire production process further deepened their understanding of operational excellence and strategic growth.
This visit was a testament to the power of resilience, innovation, and a strong business philosophy—essential lessons for future marketing leaders!
Tags: MET Institute of PGDM
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