MET Institute of Management under the aegis of Centre of Excellence – Marketing organised a Corporate Readiness Program for MMS 2022-24 Batch on ‘Careers in Marketing’. The session was conducted by Ms. Nitita, Deputy General Manager - Brand Marketing, Xanadu Realty and Mr. Meetesh Chalmela, Digital Marketing Expert on 4th March, 2023.
Ms. Nitika introduced students to various marketing nuances and shared knowledge about potential job paths in the real estate industry during the session. She also presented the idea of customer engagement marketing to the students. However, Mr. Meetesh imparted his expertise in the field of digital marketing and introduced the idea of E.E.A.T. to the students (Experience, Expertise, Authority, Trustworthiness). He gave the students an overview of the different career options available in the area of digital marketing.