As the marketing landscape continues to evolve rapidly with digital and technological advancements, Aarohan 3.0 hosted a Corporate Readiness Session on 26th July 2025 for the Marketing specialisation students of MMS 2024–26. The session featured two accomplished MET alumni — Mr. Jay Desai, Group Account Manager at Schbang (MMS 2019–21), and Ms. Narelle Miranda, Manager – Chemicals & Agrochemicals at Evalueserve (MMS 2008–10). Both speakers brought a blend of creative, strategic, and industry-focused perspectives to the session.
Mr. Desai spoke about building a career in advertising and digital marketing, encouraging students to begin with agency experience to gain a broad understanding of brand storytelling, client management, and media planning. He shared current trends in digital marketing, especially the growing use of AI tools in social media strategy, with real-life examples and case studies from digital-first FMCG campaigns executed by his team.
Ms. Miranda conducted mock personal interviews to prepare students for their upcoming placement season. Her personalised feedback on communication, clarity of thought, and confidence helped students sharpen their interview presence and align their responses with industry expectations in marketing roles.
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