As part of Aarohan 3.0, MET Institute of Management hosted a Corporate Readiness Session for Marketing specialization students on 19th July 2025. The session was led by MET alumni Ms. Anupa Naik, Head – Marketing & Business at ABC – Aditya Birla Wellness (MMS 1995–97), Mr. Sudhir Kalyanikar, AVP & Head IT Governance at UltraTech Cement Ltd. (MMS 1996–98), and Ms. Tanya Raj, Assistant Marketing Manager at Reliance Jio (MMS 2018–20).
The speakers discussed the evolving nature of marketing roles, emphasizing the need to understand consumer behavior, market trends, and the integration of digital platforms. They highlighted the shift toward data-driven marketing, the use of tools like Meta Ads, SEO/SEM, and content marketing strategies. Students were encouraged to stay updated on digital trends while grounding their approach in marketing fundamentals and strong storytelling abilities.
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