Dr. Justin Paul, Editor-in-Chief of the International Journal of Consumer Studies and an Associate Editor of the Journal of Business Research, the European Management Journal, and the Journal of Strategic Marketing, inaugurated the One-Week FDP on 'Exploring Different Facets of Research Methodology,' organised by MET Institute of Management on 3rd January 2023.
Dr. Paul, who is ranked among the world's top 1% of highly cited researchers and an author of over 150 research papers, conducted a session on ‘Writing Various Systematic Literature Reviews and Building Impactful SLR Frameworks (Systematic Literature Review)’ for the faculty members and external participants present at the FDP.
The one-week FDP is organised to equip participants with the knowledge and insights necessary to critically evaluate and select appropriate research methodologies, along with practical skills in qualitative and quantitative data analysis, interpretation, and presentation of study.
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