MET Institute of Management conducted a workshop on “Applications of Generative AI for MBA Marketing”, featuring Ms. Parul Verma, Founder and Managing Partner, Whystrat Consulting Pvt. Ltd. The session explored the applications of Generative AI in Marketing, covering Marketing Automation, Brand Marketing, Product Management, Content Creation, Consumer Research, Campaign Strategy and the RCTCF prompt-writing framework.
As a practical exercise, students formed groups to develop branding and marketing strategies for a new product or company, integrating the workshop’s learnings. The session emphasised combining AI capabilities with human creativity and strategic thinking.
MET Institute of Management extends its gratitude to Dr. Nilesh Gokhale, Director (I/C), MET IOM for organising such an insightful and hands-on session for the students, and to Ms. Gauri Sane, Assistant Professor, MET IOM for managing and coordinating the entire workshop. Special thanks to Ms. Parul Verma for sharing her valuable insights and industry expertise.
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