MET Institute of PGDM joined forces with MRSI for a riveting session on the 'Impact of Digitization and AI on Marketing' with Mr. Abhinav Goel, Senior Lead of Consumer Insight at Nestle India, on Feb 13, 2024.
Students dove deep into Nestle's dynamic marketing strategy, exploring the integration of AI and digitization. Insights on online and social media users nationwide were unveiled, showcasing how Nestle products like Milkmaid, Ceregrow, Maggi, and Munch have evolved with India's changing landscape.
Mr. Abhinav Goel delved into fascinating tools like AI-based campaigns, personalized 2-way interactions on WhatsApp, Maggi's Food Verse, and Meta Verse for an immersive experience.
Exploring influencer partnerships, inventive advertising approaches, and the Madonna curve concept, the session highlighted the crucial need for continuous evolution to remain pertinent. Mr. Abhinav Goel underscored, "Digitalization revolves around people, not merely technology. Embrace change for a forward trajectory." The event concluded with a dynamic Q&A forum.
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