MET Institute of Mass Media was delighted to host its accomplished alumna, Ms. Palaak Tiwari, during the Induction Week for the new batch of Post Graduate Programme in Mass Communication & Media Management (PGP MCMM 2025–26). Currently serving as Assistant Manager at Sony Pictures Networks India, Ms. Tiwari plays a key role in shaping the content and strategy for Sony YAY!, the kids’ entertainment channel renowned for its vibrant mix of beloved characters and global favourites.
During her engaging session, Ms. Tiwari shared valuable insights from her journey in the media industry, offering the freshers a glimpse into the dynamic world of children’s entertainment and anime content management. She spoke about the evolving landscape of kids’ programming and the importance of curating relatable, entertaining, and safe content for young audiences.
Ms. Tiwari also shed light on the rapidly growing anime portfolio at Sony YAY!, which includes globally celebrated titles like Naruto, Naruto Shippuden, Black Clover, and Jujutsu Kaisen. She discussed the nuances of bringing international anime to Indian screens, balancing global fandoms with local tastes, driving engagement through innovative campaigns, and the rising popularity of anime among young Indian audiences.
Encouraging the students to stay curious and adaptive, she emphasised the significance of cross-platform storytelling, understanding audience psychology, and nurturing creativity in media marketing. Her session concluded with an interactive Q&A, leaving the students inspired to explore diverse career pathways in the ever-evolving entertainment and media landscape.
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