MET Institute of Mass Media had the privilege of hosting Mr. Krishnan Subramanian, an expert in Marketing, Brand and Communication Strategy, for a guest lecture with PGP MCMM students.
With strategic experience across global blue-chip agencies such as Ogilvy, McCann and TBWA, Mr. Krishnan has worked on over four dozen iconic brands including Apple, American Express, Coca-Cola, IKEA, Unilever, Mondelez, Nissan Motors and Standard Chartered Bank, along with leading B2B brands like Accenture, IBM, Mu Sigma and the World Gold Council.
What truly stood out was his clarity on three critical levers of Modern Marketing:
* Building intangible brand equity to enhance business valuation
* Defining growth drivers that stimulate consumer demand
* Strategizing for last-mile and point-of-sale conversion
The session offered students rare, real-world insights into how brands are built, scaled, and monetised beyond textbooks and theories. An engaging, insightful and immensely valuable interaction. Grateful for the learning and inspiration.
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