MET Institute of Mass Media students attended a knowledge sharing session by Mr. Siddharth Anand Kumar, Vice President – TV & Films – Saregama and Head of Yoodle Films. Mr. Kumar shared insights on the development of OTT platforms and its effect on the content viewership patterns of consumers. He also spoke about the kind of content created at Yoodle Films, with respect to why and how the seek to serve niche audiences. He also spoke about Saregama’ s venturing in to web shows and their upcoming releases.
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