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Media Interactions

Media Interactions

Vijay Gupta, AVP - Leo Burnett

Vijay Gupta, AVP - Leo Burnett
Vijay Gupta, AVP - Leo Burnett

MET Institute of Mass Media organized for the ADMM Advertising students an Interactive session with Vijay Gupta, Associate Vice President –Leo Burnett . He spoke different strategies advertising agencies use while dealing with brands as the brand requirement to be promoted varies from time to time, segment to segment and brand to brand. He also discussed how strategies vary depending on the content consumption of the audience.

Tags: MET Institute of Mass Media