MET Schools of Management had organised a Marketing Summit on 28 January, 2008. Over 200 students and 20 corporate delegates from Camlin, Thakur Industries etc. were present. ‘Designing the Brand Experience’ the theme of the event was inaugurated by Prof. Atul Tandon, Director – MICA. Marketing Gurus shared light on their experiences on designing through various examples and environmental scanning. Brand is a known concept but the latest concept is designing, which Design Gurus expressed at MET.