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PGDM (e-Business): Programme Content


  1. Business Communications
  2. Introduction to Business Mathematics
  3. Introduction to Financial & Cost Accounting
  1. Contemporary Management
  2. Managerial Economics
  3. Marketing Management
  4. Organizational Behaviour
  5. Financial & Cost Accounting
  6. Statistics & Business Mathematics
  1. Operations Management
  2. Legal Aspects of Business
  3. Banking
  4. Insurance
  5. E-Commerce
  1. Human Resources Management (HRM)
  2. Management Accounting
  3. Marketing Applications
  4. Financial Management
  5. Research Methodology
  6. Indian & Global Economic Environment
    including BRIC / ASEAN Countries
  1. Direct & Indirect Taxation
  2. Operations Research
  3. Digital Business Excel
  4. Analysis of Financial Statements
  5. Introduction to e-Commerce, Excel & SPSS
  6. Specialisation Elective (For Evaluation)
    Application Oriented
Application Oriented
Marketing Finance HR Operations Systems
  1. Marketing Research
  2. Sales & Distribution
  1. Technical Analysis
  2. Financial Services
  1. Quantitative Techniques in HRM
  2. Compensation Benefits
  1. ERP / Logistics
  2. TQM
  1. ERP / Logistics
  2. TQM
Core Subjects:
  1. Strategic Management
  2. International Economics
  3. Advanced Excel
All Subjects will be application based
Sr# Marketing Finance HR Operation Systems
29. Business to Business & CRM
Company Law
Training & Development Operations Planning & Control Software Engineering
30. Integrated Marketing Communication Quantitative Techniques in Finance Industrial Relation & Labour Law Materials Management Managing IT
Resources & Projects
31. Consumer & Industrial
Buyer Behavior
International Finance
Compensation Management
Total Quality Management Networking &
32. Product & Brand Management & Consumer Insights Derivatives & Risk
HR Planning Business Process Reengineering and Bench Marking Technology Platform
33. Real Estate Marketing Fixed Income Organizational Theory, Structure & Design Advanced Supply Chain Management IT Governance &
34. Digital Marketing &
Social Media
Mergers & Acquisitions/IFRS Compensation Management Technology and Manufacturing Strategy Data Based
Management System
35. Quantitative Techniques
in Marketing
Corporate Finance Organizational Development New Product Development & Concurrent Engineering Elective
36. Marketing Analytics Financial Modeling & Investment banking Industrial Psychology World Class Manufacturing Elective
37. Rural Marketing SAPM Projects Projects Projects
Core Subjects:
  1. Management Control Systems
  2. Corporate Governance & Ethics
  1. Project Management
  2. GST
All Subjects will be application based
Sr# Marketing Finance HR Operations Systems
42. Retail Management
Private Equity
Learning Organization Operations Strategy System Audit
43. Media & Entertainment Strategic Taxation HR Information System Industrial Engineering
Software Engineering
44. Supply Chain
Wealth Management Strategic HRM
Topics in Operations
IT Governance &
45. Specialisation Project - I Specialisation Project - I Specialisation Project - I Specialisation Project - I Specialisation Project - I
46. Specialisation Project - II Specialisation Project - II Specialisation Project - II Specialisation Project - II Specialisation Project - II

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