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PGDM (e-Business): Programme Content

TRIMESTER I
(450 Hrs. Class Work+ 150 Hrs. of Field Work)
TRIMESTER II
(450 Hrs. Class Work+ 150 Hrs. of Field Work)
Foundation Course Competency Mapping
  1. Perspective Management
  2. Managerial Economics
  3. Marketing Management – I
  4. Communication Skills
  5. Organisational Behaviour
  6. Financial and Cost Accounting
  7. Statistics for Management
  8. Operation Management
  9. SPSS
  10. Integration
  1. Legal Aspects of Business
  2. Human Resource Management
  3. Management Accounting
  4. Economic Environment of Business
  5. Research Methodology
  6. Introduction to e-Commerce
  7. Financial Management – I
  8. Marketing Applications & Practices
  9. Written Analysis of Cases + Integration
TRIMESTER III (300 Hrs. Class Work+ 150 Hrs. of Field Work)
Core Subjects:
  1. Strategic Management
  2. Operation Research
Sr# Marketing Finance Human Resources Systems Operations
22. Consumer & Industrial Buyer Behaviour
Financial Management – II Labour Welfare & Law Networking & Communication Logistics Management & Supply Chain Management
23. Marketing Research Financial Management – III Industrial Relation & Law Managing Technology Business Material Management
24. Product Management
Capital Market Personal Administration & Law Enterprise Applications World Class Manufacturing Practices
25. Service Management Derivatives HR Information System Technology Platform Quantitative Methods in Operations
SUMMER INTERNSHIP
TRIMESTER IV (300 Hrs. Class Work+ 150 Hrs. of Field Work)
Core Subjects:
  1. Ethics & Corporate Governance / International Economics
  2. Management Control Systems / International Economics
Sr# Marketing Finance Human Resources Systems Operations
28. Integrated Marketing Communication
Debt Market
Competency & Performance Management IT Quality Management & System Control Audit Advanced Supply Chain Management
29. Brand Management Taxation Compensation Management Software Engineering Technology Management including Manufacturing Strategy
30. Sales & Distribution & CRM Company Law
Organisational Theory, Structure & Design
Database Management System Enterprise Applications
31. Marketing Strategy International Finance Management Development IT Governance & Compliance BPR and Benchmarking
TRIMESTER V (300 Hrs. Class Work+ 150 Hrs. of Field Work
Core Subjects:
  1. International Business
  2. Business Policy
Sr# Marketing Finance Human Resources Systems Operations
34. Retail & Social Marketing
SAPM
International HRM Managing IT Resources & Project Studies (Project) Operations Planning and Control
35. International Marketing Technical Analysis Quantitative Techniques in HR Data Insurance Management
Project Management
36. Media & Entertainment e-Finance

Organisational Development
Total Quality Management
Total Quality Management
37. e-Marketing + Business to Business Marketing Mergers & Acquisitions or Banking Strategic HRM Special Special Studies (Project)
TRIMESTER VI Under the guidance of eminent faculty & corporate executives the students must prepare research projects & paper:
Group A: (Any Two)
  1. Model Business Policy for Indian corporates for business growth despite climatic changes to perpetuate business friendly environment and to ensure reduction/elimination of carbon footprint of business.
  2. Global Trade Regulatory Institutes – Future of GATT, WTO and beyond.
  3. Corporate Ethics and Corporate Social Responsibilities as two wheels of modern Indian industry.
  4. ASEAN FTA and Impact on Indian Economy/Business.

Group B: (Both)

  1. Model Code of Conduct in Specialisation.
  2. The Future of Consumer in Specialisation.
The above contents are subject to changes in market and regulatory conditions.

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