About PRCAI

India’s largest and most respected body of PR professionals and consultants today. PRCAI’s mission is to consistently establish benchmarks in Standards, Knowledge, Ethics and Expertise and to encourage and promote the progression of the Public Relations Industry in India, while endorsing the effectiveness of professional and ethical services. The PRCAI is a trade association that represents India's public relations consultancy sector while providing a forum for government, public bodies, industry associations, trade and others to confer with public relations consultants as a body. The Association provides a formal, professional mechanism, with its range of membership services and information for the PR industry to improve profitability while following a Code of Practice along with global benchmarks.