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Panel Discussion on PR and Corp Com


The high profile panel discussion on 'New age careers in PR Management and Corporate Communications in today's Dynamic World' was organised by MET Institute of Mass Media on 11th June 2016. The event witnessed legendary personalities from the PR and Communication fraternity as panelists - Sangeeta Chacko, Head - Corporate Communications, Percept Ltd, Nawzer Kerawala, President, Synergy PR, Amitesh Banerjee, CEO & Director, Kathan Consulting, Dipti Agarwal, AVP, MSL Group and the moderator Rajkamal Pandey, Account Director, Adfactors PR.

The enthusiastic participants included PR & Media aspirants, students and alumni. The distinguished panel presented exhaustive insights on the essence of being an effective storyteller to succeed in this competitive profession. The skill lies in creating an impactful PR peg for a brand that is not in the news. Dipti Agarwal gave insights on the essence of healthy relationships between a Publicist & a Journalist in making communication effective. Amitesh Banerjee focused on how seeking formal education and understanding its implementation value will help young aspirants sail mature into the profession while Nawzer Kerawala shared extremely important examples on the routine job life of a PR professional. Sangeeta Chacko highlighted that readiness to learn from a 360 degree perspective is the key for any aspirant entering PR Management. She concluded saying, "it's all about a good storyteller who can tell a story in a way that it sells… ultimately business is the name of the game". The participants took back a lot more clarity on the profession which they plan to pursue in the near future.

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