This certificate will provide an overview of the Mass Media Industry for a basic understanding of ground realities. The focus is on media convergence and therefore be relevant across the streams.

This specialisation certificate allows the students to gain a basic perspective of their chosen specialisation. It consists of intensive modules that provide practical and hands-on experience. The students are encouraged to participate in workshops, debates, intercollegiate competitions, solve case studies and pursue live projects. In addition to the regular curriculum, project work is assigned to students which is aimed at creating resourcefulness and enhance networking skills.

To get a feel of corporate life, students take up a summer internship with an organisation. An internship may last from one to two months; it gives students a chance to experience the real corporate work environment. Management techniques learnt in the classrooms are applied to actual projects in the industry - a great way to enhance managerial skills.

This certificate involves highly specialised learning, targeted towards bringing the students at par with standards set in the industry. The extensive focus on practical assignments enhances application based learning.