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Institute of Mass Media

Diploma in Celebrity Management (DCM)

Diploma in Celebrity Management (DCM)

The approach is dictated by understanding the requirements of Entertainment and Talent Management Houses across business avenues. An eleven month part time program (three to four hours a day, six days a week) for under-graduates, starting with the fundamentals of the communication industry and moving into the integrities of Talent & Celebrities, business opportunities as well as the Real to Reel life cycle of a talent’s journey to being a celebrity. The program trains the candidate on the business and operational functions of the celebrity manager profile (both on screen and off screen). At the end of the hands-on-training, the student is well equipped to get his / her first break in the industry.

  • Module 1: (2.5 months)

    • Media Essentials (Audio Visual - Story Telling)
    • Understanding Entertainment & Bollywood Business
    • Understanding News Fundamentals & Bollywood Journalism
    • Writing Skills
    • Technical/ Reporting & Anchoring Workshop
  • Module 2: (6 months)

    • Foundation
    • Facing the Camera & Presentation Skills
    • Modelling and Personal Care
    • Understanding Costume & Fashion
    • Showmanship
    • Resource Management
    • Casting and Networking
    • Post Production
  • Module 3: (2.5 months)

    • Business Communication
    • Marketing, Brand Communications & Media Plans
    • Public Relations & Event Management
    • Branded Content
    • Digital Media
    • Talent Management
  • Training Methodology:

    • Class room sessions and in house studio exercises
    • Workshops & On location trips
    • Projects on Live Shooting floors & Post production setups
    • Evaluations
    • Industry Orientation and Internship