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Asian Management Development Centre

Asian Management Development Centre

PGP in Strategic Business Analytics (eMBA)

PGP in Business Analytics

‘Post Graduate Program in Strategic Business Analytics’ is an autonomous two-year intensive flagship program at MET AMDC, spread across four certificate options and offering specializations in Marketing Analytics, Finance Analytics and Human Resources Analytics besides a holistic view and in depth analytical capability in core area of Management. PGP-SBA appeals more to business-oriented students and is less technical than data science or data analytics specialization. Specifically designed for graduates from any field who wish to join the big data revolution and do not have coding or information technology knowledge. PGP-SBA, a judicious mix of managerial and analytics subjects, equip the student with necessary skill that deals with how to collect, manage and analyze business-related data.

PG in Business Analytics

Why choose a program in 'Strategic Business Analytics'?

Strategic Business Analytics is a rapidly expanding discipline that investigates techniques of understanding data within an organization in order to strengthen decision-making. Analytics expertise enables companies to analyze the data they have and also the data they need in order to understand the health and future of the enterprise. As part of our mission to create professionals, we emphasize upon the new data savvy management opportunities which focus on the below mentioned areas :

  • Data driven business management and strategic analytics
  • Digital transformation and humanising technology
  • User experience design, immersive experience and design thinking
  • Life management skills, managing change and dynamic leadership
  • Business communication, self-awareness and emotionally intelligent communication
  • Coping-up and reinventing organization for growth
  • Managing human capital and administration
  • Managing strategy and innovation

Why Strategic Business Analytics a Career?

Highlights of the two-year intensive flagship PGP-SBA program :

PGP in Strategic Business Analytics


  • Problems Solving
  • Statistical Analysis
  • Industry-relevant Tools
  • Computer Skills
  • Infographics & Visual Communication Tools
  • Managing Big Data Ecosystem
  • Understand Business Usage of ML & AI
  • Critical Thinking Skills

PGP in Strategic Business Analytics (eMBA) Syllabus

MBA Masters in Business
  • Quantitative Aptitude, Data Interpretation and Logical Reasoning
  • Business Analytical Tool - Advance Excel, R, Python
  • Visual Analytics & Data Visualization - Tableau, PowerBI
  • DBMS & EDP
  • AI, ML and Blockchain for Managers
  • Big Data Ecosystem I & II
  • Specialization based analytics subjects (Marketing, Finance, HR)
  • Business analytics cap stone projects

Are you Eligible?

A graduate in any discipline from a recognised university. Those who are appearing for the final examination can also apply. However, they must produce documentary evidence of having passed the examination, on or before the commencement of the programme, failing which their admission will be liable for cancellation and their fees will not be refunded. Proficiency in MS Office is a pre requisite.

Candidates applying for this programme will be selected on the basis of:


    MET - MCT + Aptitude Questions and Statement of Purpose – SOP on video (Online Interview only if required) + Academics Performance + Other Parameters


    MH-CET, CMAT, XAT, CAT, ATMA, GMAT, MAT + Aptitude Questions and Statement of Purpose – SOP on video (Online Interview only if required) + Academics Performance + Other Parameters

Following are the details:

Category 1: MET - MCT Applicants
MET - MCT 100
Aptitude Questions and Statement of Purpose – SOP (Recorded on a single 3 min long Video) # 80
Academics Performance* 10
Other Parameters** 10
Total 200
Category 2: CAT Applicants
Aptitude Questions and Statement of Purpose – SOP (Recorded on a single 3 min long Video) # 80
Academics Performance* 10
Other Parameters** 10
Total 200
*Academics Performance
# Online Personal Interview to be held, only if required.


  • Online Personal Interviews (only if required) will be scheduled after successful submission of Online Application. This will be intimated by MET office via email/sms, student do not need to check with MET office on this.
  • Marks under any category shall be awarded only against relevant uploaded documents.
  • Admission will be confirmed only after verifying original documents.
  • Work Experience will be given preference.
  • Kindly keep checking your Inbox and SMS for updates.

MET - Management Congruence Test

  • MET - MCT is specifically designed to assess the suitability of students for various management careers. These tests establish score on emotional balance, extroversion, adaptability, congruence and ethics. There are no right or wrong answers. The candidates are to describe themselves honestly and as accurately as possible.

Instructions to RECORD and UPLOAD your Video (Containing Answers to 'Aptitude Questions' and 'Statement of Purpose – SOP')

  • All applicants must record this video containing Answers to ‘Aptitude Questions’ and ‘Statement of Purpose – SOP’ and upload the same while filling MET Online Application.
  • Please record this video with phone held/placed vertically (ensure good lighting).
  • At the beginning of the video you must introduce yourself and also give your name (It is part of Question-1).
  • Answer clearly below mentioned 4 Aptitude Questions and state your SOP in English language. While answering say Question-1, Question-2……. My SOP, please do not repeat the given questions verbatim.
  • Answers of all 4 questions and your SOP should be recorded in ONE single video (preferably MP4), duration of the entire video MUST NOT exceed 3 minutes.
  • Please compress the video before upload to ensure that its size is not exceeding 30 MB.
  • File name should include the Candidate Name and Application Number (e.g. Sachin Shah-AMDC2012345)

Questions to be Answered Clearly during the Video:

A. Aptitude Questions
  1. Please introduce yourself; also clearly mention your name.
  2. Why do you want to do an MBA?
  3. Why do you want to pursue the programme at MET?
  4. What have you done to fight Covid-19?
B. Statement of Purpose - SOP
  1. What is the major PURPOSE you want to pursue in your Career?

Fee Structure

Fee for each certificate is Rs 1,44,000 (Rupees one lac forty four thousand only) + GST 18% , with Laptop in the first term. Fees are payable by A/c Payee Demand Draft drawn in favour of 'MUMBAI EDUCATIONAL TRUST's ASIAN MANAGEMENT DEVELOPMENT CENTRE' payable at Mumbai.

On being selected the students will have to pay total fees of first two certificates i.e. Rs. 2,88,000 (Rupees two lacs and eighty eight thousand only) + GST 18% i.e. Rs. 3,39,840 (Rupees three lacs and thirty nine thousand eight hundred forty only), at the time of admission. Fees once paid will not be refunded under any circumstances.