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Institute of Mass Media

Institute of Mass Media

PGP in Mass Communication & Media Management (PGP MCMM) - Digital Marketing

MBA in Digital Marketing

Mass Communication and Media Management is a rewarding career and students irrespective of any background can carve out a very successful career. MET Institute of Mass Media being one of the best Media and Mass Communication institutes in India, offers Masters level Post Graduation Course that is designed to sharpen students skills in the areas of Digital Marketing.

In the rapidly expanding landscape of Digital Media, the sector is experiencing an unparalleled growth. And hence the specialised PG programme in Digital Marketing adopts a comprehensive 360° approach. Bridging conceptual training with hands-on experience, this program ensures you are well-prepared and employable in the dynamic, fast-growing realm of digital marketing.

The curriculum is thoughtfully designed to seamlessly integrate new developments, ensuring you stay continuously updated and in sync with the dynamic industry. Elevate your skills and seize the opportunities in the thriving digital marketing landscape with our specialized PG Programme.

The successful completion of this programme would open up career opportunities in leading media houses and agencies or even client side with good placement opportunities. MET Alumni contribute significantly to the journalism industry, holding key positions in prestigious organizations. Through robust placement programme students are placed in the mediaverse with companies such as Zee News, Times of India, Mid Day, HIndustan Times, etc. Explore and refine your skill sets in Journalism with this program, where theory meets practical application, propelling towards success in the rapidly changing media landscape.

MBA in Digital Marketing

Programme Overview

PGP in Mass Communication and Media Management ( PGP MCMM) is a professional- level media training programme, including 3 semesters and Internship for immersive practical industry training, conducted over a period of 18 months.

Module Highlights

  • Function driven pedagogy
  • Digital Content Creation
  • Social Media Marketing
  • Lectures, Classroom Discussions & Role Plays
  • Live Projects, Showreels & Portfolios
  • Exposure to Google Certification & Email Marketing
  • Industry Interactions
  • Functional Visits, Assignments, Case Studies, Presentations & Evaluation

PGP in Mass Communication and Media Management - Digital Marketing

  • Semester 1

    It gives a foundation of mass media as a business. This semester is based on the convergence approach and therefore relevant across the streams.

    Certificate in Introduction to Mass Media - Digital Marketing
    • Effective Communication
    • Contemporary Marketing Management & IMC Foundations
    • Business of Media
    • Media & Market Research
    • Media, Culture & Society
    • Consumer Behaviour
    • Strategic Thinking
    • Event Management
    • Camera Sensitisation
    • Media Laws and Ethics
    • Independent Study Courses
  • Semester 2

    Core Subjects
    • Media Management
    • Media Planning & Buying
    • Media Software
    • Photography
    • Video Production
    • Fake News and Fact Checking
    • Acting
    • Business Etiquettes
    Specialisation Subjects
    • Data Analytics and Audience Insights
    • Influencer Marketing & App Marketing
    • Content Marketing
    • Digital Marketing and Advertising
    Specialisation Electives (Select One)
    • Digital Campaign and Planning
    • CRM and Lead Management System
  • Semester 3

    Core Subjects
    • Corporate Communication
    • Media Economics
    • Client Servicing and Account Planning
    • Entrepreneurship
    • YouTube Marketing
    Specialisation Subjects
    • Digital Content Creation & Emerging Technologies
    • Online Reputation Management
    • Mobile App and Web Designing
    • Cyber Security & Data Privacy

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