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Institute of Post Graduate Diploma in Management

Institute of Post Graduate Diploma in Management

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Syllabus & Pedagogy: PGDM (Media & Entertainment)

PROGRAMME STRUCTURE: PGDM (MEDIA & ENTERTAINMENT)

Particulars	No. of Courses (Subjects)
Particulars	Generic Core	Specialization Core	Specialization Electives	Specialization Electives (New Age)	Internship	ISC	Capstone Project	Total
Trimester 1	7							7
Trimester 2	2	5						7
Trimester 3	2		6					8
Trimester 4	3		5		1			9
Trimester 5	2			6				8
Trimester 6	1					2	2	5
Total No of Courses	17	5	11	6	1	2	2	44
Credits	68	20	44	24	6	8	8	178

Note:

Credits = Each course is of 4 credits (1 credit is equal to 10 hours)
ISC = Independent Study Course (Certificate Courses)

SYLLABUS: PGDM (MEDIA & ENTERTAINMENT)

Trimester I

Managerial Economics
Financial Reporting, Statement & Analysis
Mathematics & Statistics for Management
Management Research Methods

Organizational Behaviour & Organizational Design
Design Thinking & Decision Making - I
Corporate Social Responsibility & Sustainability - Concepts, Implemenation Process and Evaluation

Trimester II

Human Resources Management
Marketing Management
Financial & Cost Management
Operations Management

Information Technology Management
Legal & Tax Aspects of Business
Operation Research & Data Science(Predictive and Prescriptive Analytics, AI&ML)

Trimester III

Common

Indian & Global Business Environment
International Business

Finance

Advanced Financial Management (Corporate Finance)
Indian & Global Financial System, Markets & Services
Banking and International Finance
Fixed Income Securities & Mutual Funds
Investment Analysis, Wealth & Portfolio Management
Business & Financial Laws

Marketing

Consumer Behaviour
Sales and Distribution Management
(A) Product Management & (B) Strategic Brand Management
(A) B2B & Retail Marketing & (B) Marketing of High Technology Products
Integrated Marketing Communication
(A) Marketing Strategy & (B) Qualitative Marketing Research

HR

Labour Laws and Implications on Industrial Relations
Strategic HRM
Global HRM
HR Accounting and Compensation Management
Competency Based HRM and Performance Management
Training & Development

Operations

Strategic Operations Management
Business Process Engineering & Benchmarking
Productivity Management & TQM
Materials Management
Supply Chain Management
Service Operations Management

IT Systems

Software Project management
A) IT Consulting, (B) Digital Business
Information System Security and Audit
Software Engineering & Software Testing
Database Management System & Data Warehousing
Enterprise Management System

Trimester IV

Common

Management Control Systems
Analytics for Business & Research
Start-ups & New Enterprise management
Internship

Finance

Corporate Valuation, Merger & Acquisition and Corporate Restructuring
Derivatives & Risk Management
Strategic Cost Management
Banking Operations & Treasury Management
Special Studies (Insolvency & Forensic Investigation, etc)

Marketing

(A) Agricultural Marketing & (B) Rural Marketing
Marketing Decision Models, E-Marketing & Marketing Analytics
Digital Marketing
Marketing of Services (BFSI)
Special Studies in Marketing (Films, Fashion, Event, etc)

HR

Change Management, Conflict & Negotiation Management
HR Planning and Application of Technology in HR
HR Information Systems & HR Analytics
Organizational Design & Development, Designing HR Policies
Special Studies in HR

Operations

(A) Inventory Management (B) Technology Management
(A) World Class Manufacturing (B) Designing Operations Systems
Operations Analytics
Manufacturing Resource Planning & Control
Special Studies in Operations

IT Systems

Big Data and Business Analytics
Knowledge Management
Mobile Computing with Android, Web Designing and Multimedia
(A) Network Technologies and Security (B) E-Governance
Special Studies in Systems

Trimester V

Common

Strategic Management
Indian Wisdom for Management, Indian Ethos & Business Ethics

FinTech

Applied Fintech for Business
Blockchain for Fintech & Applications
Payments, Crypto-Currencies & Alternative Finance
BankTech, InsurTech & RegTech 4
FinTech for Capital Markets
Special Studies (FinTech Innovations, Applications & Considerations)

MarTech

Web Development, SEO nad SEM
Integrated Digital Media Campaigns & Programmatic Advertising
MarTech Tools and UI/UX tools
Marketing Technology: Digital Business and Consumer Insights
User Generated Contnet Analytics
Special Studies in MarTech

EduTech

Eductation Technology: An Overview
Managing an EduTech Business
Designing Courseware & Developing Technological tools for Delivery & Evaluation
Design and Development of LMS and Institute Information System
AI & ML in Education
Special Studies in EduTech (Innovation in EdTech)

HealthCare

Healthcare Operations
Healthcare Analytics
Healthcare Services Management (Non-Clinical & Clinical)
Competitive Strategy and Leadership in Healthcare
Regulatory aspects of Healthcare
Special Studies in Health Care Management

Start-up & New Enterprise Management

Micro Finance & Schemes for MSME & Startups
Business Plan Preparation for Social Enterprises, Start-ups & MSME
Marketing for Small Business & Social Enterprise
Strategy for Startup Innovators & Entrepreneurs: From Idea to Impact
Patent Law, Technology Licensing and Commercialization
Special Studies in Start-up & New Enterprise Management

Media & Entertainment

Advertising & Media Management
Entertainment Marketing
Public Relations & Celebrity Management
Audio Visual Content Creation
Content & Business Strategy
New Techonolgies for Media: Analytics, AI & ML

Trimester VI

Project Management
ISC - Certificate Courses
ISC - Seminar/Workshop/Conference

Capstone Project (Specialization Based)
Capstone Project (New Age Elective Based)

PEDAGOGY: PGDM (MEDIA & ENTERTAINMENT)

CURRICULUM FOCUSED ON MEDIA BUSINESS MANAGEMENT
CONVENTIONAL LECTURE METHOD
CASE BASED LEARNING
ROLE PLAYS AND SIMULATIONS
EXPERIENTIAL DESIGN THINKING
BUSINESS PLANS
FORMATIVE AND SUMMATIVE ASSESSMENTS
RUBRIC EVALUATION FORMATS
LIVE WIRE NETWORKING OPPORTUNITIES
LIVE EXPERIENTIAL PROJECTS
FOSTERING ENTREPRENEURSHIP THROUGH INNOVATION LABS
MET CERTIFIED - CAMPUS TO CORPORATE PROGRAM