Particulars | No. of Courses (Subjects) | ||||||
---|---|---|---|---|---|---|---|
Generic Core | Specialization Core | Specialization Electives | ISC | Capstone Project | Enrichment Courses | Total | |
Trimester 1 | 5 | 2 | 7 | ||||
Trimester 2 | 4 | 3 | 7 | ||||
Trimester 3 | 1 | 3 | 3 | 7 | |||
Trimester 4 | 4 | 2 | 6 | ||||
Trimester 5 | 5 | 2 | 7 | ||||
Trimester 6 | 1 | 1 | 2 | 1 | 5 | ||
Total No of Courses | 11 | 15 | 4 | 1 | 2 | 6 | 39 |
Credits | 44 | 60 | 16 | 4 | 8 | 24 | 156 |
Internship Credits | 6 | ||||||
Total Credits | 162 |
Note:
Sr. No. | Code | Course Title | Credits | Marks | Option | Course Type |
---|---|---|---|---|---|---|
1 | 1GC01 | Managerial Economics (Micro) | 4 | 100 | Mandatory | Generic Core |
2 | 1GC02 | Financial Reporting, Statement & Analysis | 4 | 100 | Mandatory | Generic Core |
3 | 1GC03 | Mathematics & Statistics for Management | 4 | 100 | Mandatory | Generic Core |
4 | 1GC04 | Management Research Methods | 4 | 100 | Mandatory | Generic Core |
5 | 1GC05 | Organizational Behaviour & Organizational Design | 4 | 100 | Mandatory | Generic Core |
6 | 1ER01 | Design Thinking & Decision Making - I | 4 | 100 | Mandatory | Enrichment Core |
7 | 1ER02 | Corporate Social Responsibility & Sustainability | 4 | 100 | Mandatory | Enrichment Core |
280Hours | 28 |
Sr. No. | Code | Course Title | Credits | Marks | Option | Course Type |
---|---|---|---|---|---|---|
8 | 2GC06 | Human Resources Management | 4 | 100 | Mandatory | Generic Core |
9 | 2GC07 | Marketing Management | 4 | 100 | Mandatory | Generic Core |
10 | 2GC08 | Financial & Cost Management | 4 | 100 | Mandatory | Generic Core |
11 | 2GC09 | Operations Management | 4 | 100 | Mandatory | Generic Core |
12 | 2ME01/SC | Business Presentation Techniques & Creative Story Telling | 4 | 100 | Mandatory | Specialization Core |
13 | 2ME02/SC | Indian Media Business - Advertising, Journalism, Digital & Public Relations | 4 | 100 | Mandatory | Specialization Core |
14 | 2ME03/SC | Business Of Media & Entertainment | 4 | 100 | Mandatory | Specialization Core |
280Hours | 28 |
Sr. No. | Code | Course Title | Credits | Marks | Option | Course Type |
---|---|---|---|---|---|---|
15 | 3GC10 | Indian & Global Business Environment | 4 | 100 | Mandatory | Generic Core |
16 | 3ER03 | Indian Models in Entrepreneurship | 4 | 100 | Mandatory | Enrichment Course |
17 | 3ER04 | Corporate Governance & Sustainability | 4 | 100 | Mandatory | Specialization Core |
18 | 3ME04/SC | Brand Management & Communications | 4 | 100 | Mandatory | Specialization Core |
19 | 3ME05/SC | Media Research, Media Vehicles & Consumer Insights | 4 | 100 | Mandatory | Specialization Core |
20 | 2ME02/SC | Indian Media Business - Advertising, Journalism, Digital & Public Relations | 4 | 100 | Mandatory | Specialization Core |
21 | 3ER05 | Product Management | 2 | 100 | Mandatory | Specialization Core |
260Hours | 26 |
Sr. No. | Code | Course Title | Credits | Marks | Option | Course Type |
---|---|---|---|---|---|---|
22 | 4ME07/SC | Print & Outdoor Communications | 4 | 100 | Mandatory | Specialization Core |
23 | 4ME08/SC | Digital Marketing & Media Analytics | 4 | 100 | Mandatory | Specialization Core |
24 | 4ME09/SC | Rural Marketing | 4 | 100 | Mandatory | Specialization Core |
25 | 4ME10/SC | Public Relations & Celebrity Management | 4 | 100 | Mandatory | Specialization Core |
26 | 4ME11/SC | Audio Visual Production Techniques | 4 | 100 | Mandatory | Specialization Elective |
27 | 2ME02/SC | Audio Visual Content Creation | 4 | 100 | Mandatory | Specialization Elective |
28 | 4ME/INT | Summer Internship | 6 | 100 | Mandatory | Specialization Elective |
300Hours | 30 |
Sr. No. | Code | Course Title | Credits | Marks | Option | Course Type |
---|---|---|---|---|---|---|
29 | 5ME13/SC | Entertainment Marketing | 4 | 100 | Mandatory | Specialization Core |
30 | 5ME14/SC | Integrated Marketing Communications & Understanding CRM | 4 | 100 | Mandatory | Specialization Core |
31 | 5ME15/SC | Media Planning & Buying | 4 | 100 | Mandatory | Specialization Core |
32 | 5ME16/SC | Event Management | 4 | 100 | Mandatory | Enrichment Course |
33 | 5ME17/SC | Fashion, Lifestyle, Sports, Retail & Services Marketing | 4 | 100 | Mandatory | Specialization Core |
34 | 5ME18/SC | Forensic Management & Understanding International Media | 4 | 100 | Mandatory | Specialization Elective |
35 | 5ME19/SC | Media Laws, Contracts & Cinematography Act, 1952 | 4 | 100 | Mandatory | Specialization Core |
280Hours | 28 |
Sr. No. | Code | Course Title | Credits | Marks | Option | Course Type |
---|---|---|---|---|---|---|
36 | 6GC11 | Project Management | 4 | 100 | Mandatory | Generic Core |
37 | 6ER06 | Campus To Corporate Program | 4 | 100 | Mandatory | Enrichment Course |
38 | 6ISC | Independent Study Courses | 4 | 100 | Mandatory | Independent Study Courses |
39 | 6CPW1 | Capstone Project - I | 4 | 100 | Mandatory | Capstone Project Work |
40 | 6CPW2 | Capstone Project - II | 4 | 100 | Mandatory | Capstone Project Work |
200Hours | 20 |