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Institute of Post Graduate Diploma in Management

Institute of Post Graduate Diploma in Management

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Syllabus & Pedagogy: PGDM (Media & Entertainment)

PROGRAMME STRUCTURE: PGDM (MEDIA & ENTERTAINMENT)

Particulars	No. of Courses (Subjects)
Particulars	Generic Core	Specialization Core	Specialization Electives	ISC	Capstone Project	Enrichment Courses	Total
Trimester 1	5					2	7
Trimester 2	4	3					7
Trimester 3	1	3				3	7
Trimester 4		4	2				6
Trimester 5		5	2				7
Trimester 6	1			1	2	1	5
Total No of Courses	11	15	4	1	2	6	39
Credits	44	60	16	4	8	24	156
Internship Credits							6
Total Credits							162

Note:

Credits = Each course is of 4 credits (1 credit is equal to 10 hours)
ISC = Independent Study Course (Certificate Courses)

SYLLABUS: PGDM (MEDIA & ENTERTAINMENT)

Trimester I (Common)

Sr. No.	Code	Course Title	Credits	Marks	Option	Course Type
1	1GC01	Managerial Economics (Micro)	4	100	Mandatory	Generic Core
2	1GC02	Financial Reporting, Statement & Analysis	4	100	Mandatory	Generic Core
3	1GC03	Mathematics & Statistics for Management	4	100	Mandatory	Generic Core
4	1GC04	Management Research Methods	4	100	Mandatory	Generic Core
5	1GC05	Organizational Behaviour & Organizational Design	4	100	Mandatory	Generic Core
6	1ER01	Design Thinking & Decision Making - I	4	100	Mandatory	Enrichment Core
7	1ER02	Corporate Social Responsibility & Sustainability	4	100	Mandatory	Enrichment Core
		280Hours	28

Trimester II (Common + Specilaization)

Sr. No.	Code	Course Title	Credits	Marks	Option	Course Type
8	2GC06	Human Resources Management	4	100	Mandatory	Generic Core
9	2GC07	Marketing Management	4	100	Mandatory	Generic Core
10	2GC08	Financial & Cost Management	4	100	Mandatory	Generic Core
11	2GC09	Operations Management	4	100	Mandatory	Generic Core
12	2ME01/SC	Business Presentation Techniques & Creative Story Telling	4	100	Mandatory	Specialization Core
13	2ME02/SC	Indian Media Business - Advertising, Journalism, Digital & Public Relations	4	100	Mandatory	Specialization Core
14	2ME03/SC	Business Of Media & Entertainment	4	100	Mandatory	Specialization Core
		280Hours	28

Trimester III (Media & Entertainment)

Sr. No.	Code	Course Title	Credits	Marks	Option	Course Type
15	3GC10	Indian & Global Business Environment	4	100	Mandatory	Generic Core
16	3ER03	Indian Models in Entrepreneurship	4	100	Mandatory	Enrichment Course
17	3ER04	Corporate Governance & Sustainability	4	100	Mandatory	Specialization Core
18	3ME04/SC	Brand Management & Communications	4	100	Mandatory	Specialization Core
19	3ME05/SC	Media Research, Media Vehicles & Consumer Insights	4	100	Mandatory	Specialization Core
20	2ME02/SC	Indian Media Business - Advertising, Journalism, Digital & Public Relations	4	100	Mandatory	Specialization Core
21	3ER05	Product Management	2	100	Mandatory	Specialization Core
		260Hours	26

Trimester IV (Media & Entertainment)

Sr. No.	Code	Course Title	Credits	Marks	Option	Course Type
22	4ME07/SC	Print & Outdoor Communications	4	100	Mandatory	Specialization Core
23	4ME08/SC	Digital Marketing & Media Analytics	4	100	Mandatory	Specialization Core
24	4ME09/SC	Rural Marketing	4	100	Mandatory	Specialization Core
25	4ME10/SC	Public Relations & Celebrity Management	4	100	Mandatory	Specialization Core
26	4ME11/SC	Audio Visual Production Techniques	4	100	Mandatory	Specialization Elective
27	2ME02/SC	Audio Visual Content Creation	4	100	Mandatory	Specialization Elective
28	4ME/INT	Summer Internship	6	100	Mandatory	Specialization Elective
		300Hours	30

Trimester V (Media & Entertainment)

Sr. No.	Code	Course Title	Credits	Marks	Option	Course Type
29	5ME13/SC	Entertainment Marketing	4	100	Mandatory	Specialization Core
30	5ME14/SC	Integrated Marketing Communications & Understanding CRM	4	100	Mandatory	Specialization Core
31	5ME15/SC	Media Planning & Buying	4	100	Mandatory	Specialization Core
32	5ME16/SC	Event Management	4	100	Mandatory	Enrichment Course
33	5ME17/SC	Fashion, Lifestyle, Sports, Retail & Services Marketing	4	100	Mandatory	Specialization Core
34	5ME18/SC	Forensic Management & Understanding International Media	4	100	Mandatory	Specialization Elective
35	5ME19/SC	Media Laws, Contracts & Cinematography Act, 1952	4	100	Mandatory	Specialization Core
		280Hours	28

Trimester VI (Media & Entertainment)

Sr. No.	Code	Course Title	Credits	Marks	Option	Course Type
36	6GC11	Project Management	4	100	Mandatory	Generic Core
37	6ER06	Campus To Corporate Program	4	100	Mandatory	Enrichment Course
38	6ISC	Independent Study Courses	4	100	Mandatory	Independent Study Courses
39	6CPW1	Capstone Project - I	4	100	Mandatory	Capstone Project Work
40	6CPW2	Capstone Project - II	4	100	Mandatory	Capstone Project Work
		200Hours	20

PEDAGOGY: PGDM (MEDIA & ENTERTAINMENT)

CURRICULUM FOCUSED ON MEDIA BUSINESS MANAGEMENT
CONVENTIONAL LECTURE METHOD
CASE BASED LEARNING
ROLE PLAYS AND SIMULATIONS
EXPERIENTIAL DESIGN THINKING
BUSINESS PLANS
FORMATIVE AND SUMMATIVE ASSESSMENTS
RUBRIC EVALUATION FORMATS
LIVE WIRE NETWORKING OPPORTUNITIES
LIVE EXPERIENTIAL PROJECTS
FOSTERING ENTREPRENEURSHIP THROUGH INNOVATION LABS
MET CERTIFIED - CAMPUS TO CORPORATE PROGRAM