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Advanced Diploma in Mass Media - Advertising

The approach is dictated by understanding the requirements of organisations in the Advertising, Digital, Media, Marketing, Radio, Television, Events, PR, Talent Management profiles for candidates at the entry level.

The programme is designed to provide graduates of any stream with the functional synergies and knowledge required to sustain in industry dynamics. The programme structure also takes into account that both these fields relate to the service sector, so that practitioners of these services must be able to work with and provide value to demanding professional clients.

Making the students immediately productive in the most practical sense is the cornerstone of the structure of this programme.

Programme Overview

Advanced Diploma in Mass Media (ADMM) is a three pronged certficate programme; each certificate duration being five to six months, which includes training and practical work.

ADMM– Advertising :

  • Certificate in Introduction to Mass Media ( CIMM)
  • Diploma in Mass Media (DMM) – Advertising
  • Advanced Diploma in Mass Media (ADMM) – Advertising

Module Highlights

  • Business & Function driven pedagogy
  • Media Convergence Approach (IMC)
  • Lectures, Classroom discussions & Role Pays
  • Exposure to Google Certification & Email Marketing
  • Live Projects & Portfolios
  • Online Campaigns & Experiential Learning
  • Functional Visits,Assignments,Case studies, Presentations & Evaluation

Sharpening Process

An insightful induction programme is held prior to the course commencement
  • Certificate I - Certificate in Introduction to Mass Media (CIMM):
  • CIMM gives a foundation of mass media as a business. This certificate is based on the convergence approach and therefore relevant across the two streams.
  • Certificate II - Diploma in Mass Media (DMM):
  • This specialization certificate allows the students to gain a concrete perspective of the functional aspects of their chosen vertical. It is aimed at creating resourcefulness, enhancing networking skills and encouraging teamwork.
  • Summer Internship:
  • The DMM Certificate concludes with the students taking up a two month internship where they are able to understand the uncertainties and business pressure, learn the actual tricks of the trade and implement the learning of the classroom to real business situations.
  • Certificate III - Advanced Diploma in Mass Media (ADMM):
  • This certificate is targeted towards bringing the students at par with standards set in the industry. The extensive focus is on implementation based learning.
  • Career Services:
  • On adherence and successful completion of academic, internship norms and evaluations, the Placement Cell assists students getting access to the best of career opportunities.

Syllabus

Certificate in Introduction to Mass Media
  • Business of Advertising
  • Business of Entertainment
  • Communication Skills
  • Media Markets & Consumers
  • Short Modules
    • Relationship Management
    • Creative Awareness & Media Aesthetics
    • Television & Film Analysis
    • Contemporary & Global Issues
  • Practical Sessions I
    • Theatre Workshop
    • Presentation Techniques
    • Visual Communication
  • Practical Sessions II
    • Editing Sense
    • Sound Recording & Re-production
    • Camera Sensitisation
Diploma in Mass Media (DMM) - Advertising
  • CIMM - Certificate I:
    • Business of Advertising
    • Business of Entertainment
    • Content Analysis - (Film, TV , News, Advertisements & PR Campaigns)
    • Creative Awareness & Story Telling
    • Media Markets & Consumers
    • Contemporary Management
    • Business Communication & Presentation Techniques
    • Visual Communication
    • Integrated Marketing Communications
  • Practical Sessions:
    • Understanding Camera
    • Editing Sense
    • Sound Recording
    • Studio Sensitization
  • DMM Advertising - Certificate II:
    • Brand Management
    • Consumer Behavior & Media Research
    • Public Relations
    • Media Planning & Buying
    • Adfilm Making
    • Creativity in Communication (Copywriting & Visualization)
    • Account Management & Account Planning
    • Television Advertising & On Air Promotions
    • Digital Advertising & Social Media
  • Short Modules
    • Rural Marketing
    • Media Laws & IPR
    • Direct Marketing & Adsales
    • Understanding Blogging
    • Talent Management (Celebrity Management)
    • Customer Relationship Management
  • ADMM Advertising - Certificate III
    • Event Management
    • Branded Content & Brand Integrations
    • Outdoor Advertising
    • Print Advertising
    • Radio Advertising
    • Enterpreneurship Skills
Advanced Diploma in Mass Media (ADMM) - Advertising
  • CIMM - Certificate I:
    • Business of Advertising
    • Business of Entertainment
    • Content Analysis - (Film, TV , News, Advertisements & PR Campaigns)
    • Creative Awareness & Story Telling
    • Media Markets & Consumers
    • Contemporary Management
    • Business Communication & Presentation Techniques
    • Visual Communication
    • Integrated Marketing Communications
  • Practical Sessions:
    • Understanding Camera
    • Editing Sense
    • Sound Recording
    • Studio Sensitization
  • DMM Advertising - Certificate II:
    • Brand Management
    • Consumer Behavior & Media Research
    • Public Relations
    • Media Planning & Buying
    • Adfilm Making
    • Creativity in Communication (Copywriting & Visualization)
    • Account Management & Account Planning
    • Television Advertising & On Air Promotions
    • Digital Advertising & Social Media
  • Short Modules
    • Rural Marketing
    • Media Laws & IPR
    • Direct Marketing & Adsales
    • Understanding Blogging
    • Talent Management (Celebrity Management)
    • Customer Relationship Management
  • ADMM Advertising - Certificate III
    • Event Management
    • Branded Content & Brand Integrations
    • Outdoor Advertising
    • Print Advertising
    • Radio Advertising
    • Enterpreneurship Skills
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