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Institute of Mass Media

Institute of Mass Media

PGP in Mass Communication & Media Management (PGP MCMM) - Advertising & PR

MBA in Advertising

Mass Communication and Media Management is a rewarding career and students irrespective of any background can carve out a very successful career. MET Institute of Mass Media, one of the best Media and Mass Communication Institute in India, offers Masters level Post Graduation Course that is designed to sharpen students skills in the areas of Advertising and Public Relations.

The curriculum is crafted, blending theoretical foundations with a practical approach. It champions a transmedial storytelling approach, ensuring that advertisements resonate seamlessly across Print and Digital Advertising, Radio, Films, Television, Events, PR, Talent Management. Tailored for graduates from any discipline, this PG program in Advertising & PR, will equip the learners with functional synergies and industry-specific knowledge essential for thriving in the fast-paced landscape.

The successful completion of this programme would open up career opportunities in leading advertising and PR agencies or even client side with good placement opportunities. The programme allows students to learn the cutting edge syllabus that is designed to industry standard. The experts from the media world have been roped in to deliver the using research- proven pedagogy in state of the art campus, equipped with advanced media set up.

Through robust placement programme students are placed in the mediaverse with companies such as Ogilvy, Dentsu Aegis Network, Madison World, Times of India etc. This is why MET Alumni are known to contribute significantly in the media industry and are holding key positions in prestigious agencies as well as in corporate houses.

Elevate your skills and gain a competitive edge with MET’s comprehensive and industry-aligned program PGP MCMM in Advertising & PR, that would surely propel you towards success in this dynamic field.

MBA in Advertising

Programme Overview

PGP in Mass Communication and Media Management (PGP MCMM) with specialisation in Advertising & PR is a professional-level media training programme, including 3 semesters and Internship for immersive practical industry training, conducted over a period of 18 months.

Program Highlights

  • Business & Function driven pedagogy
  • Media Convergence Approach
  • Lectures, Classroom Discussions & Role Plays
  • Live Projects & Portfolios
  • 360 Degree Campaigns and Television Commercials
  • Industry Interactions
  • Functional Visits, Assignments, Case Studies, Presentations & Evaluations

PGP in Mass Communication and Media Management - Advertising & PR

  • Semester 1

    It gives a foundation of mass media as a business. This semsester is based on the convergence approach and therefore relevant across the streams
    • Effective Communication
    • Contemporary Marketing Management & IMC Foundations
    • Business of Media
    • Media & Market Research
    • Media, Culture & Society
    • Consumer Behaviour
    • Strategic Thinking
    • Event Management
    • Camera Sensitisation
    • Media Laws and Ethics
    • Independent Study Courses
  • Semester 2

    Core Subjects
    • Media Management
    • Media Planning & Buying
    • Media Software
    • Photography
    • Video Production
    • Fake News and Fact Checking
    • Acting
    • Business Etiquettes
    Specialisation Subjects
    • Media Management
    • Digital Marketing - Advertising and Public Relation
    • Advertising Management
    • Brand Management
    • Public Relation
    Specialisation Electives (Select One)
    • Public Relation Campaigns and Planning
    • Advertising Campaigns and Copy Writing
  • Semester 3

    • Corporate Communication
    • Media Economics
    • Client Servicing and Account Planning
    Workshop for all
    • Entrepreneurship
    • YouTube Marketing
    Specialisation Subjects
    • Rural Communication
    • Online Reputation Management
    • Product Management
    • Crisis Management in Advertising and PR

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