Topics

1. Business of Advertising
2. Business of Journalism
3. Business of Entertainment
4. Media Marketing
5. Finance, Budgeting and Costing
6. People Skills
7. Business Environment
8. Strategic Management
9. Media Laws Intellectual Property Rights
10. Media Sales
11. Project Management
12. Communication Skills

Practical Sessions:

1. Editing Basics
2. Camera Sensitisation
3. Voice Diction
4. Multimedia Creations
5. Tabloid
6. Quark Sessions (Journalism)

1. Consumer Behaviour
2. Brands Strategic Planning
3. Campaign Planning
4. Creativity in Communication
5. Evaluating Communication
6. Media Planning Buying
7. Ad Sales
8. Ad Agency Management
9. Outdoor Communication
10. Public Relations
11. Commercial Skills

Practical Sessions:

1. Workshops
2. Research Planning Software
3. Live Industry Projects
4. Famous Ads - Critique & Cases
5. Tabloid

Topics:

1. Writing Skills - Feature Writing
2. Reporting
3. Editing & Rewriting
4. Creative Writing
5. TV Journalism - I
6. New Media - I
   
7. Radio Journalism - I
   
8. Journalism Management
   
9. Commercial Skills
10. Genres in Journalism
    • Political Investigative Journalism
    • Photo Journalism
    • Business Financial Journalism
    • Travel Writing
    • Women Oriented Journalism

Practical Sessions:

1. Quark Sessions
2. Tabloid
3. Basic Photography
4. Camera Sensitisation

Topics:

1. Business of Film-making
2. Business of TV Broadcasting
3. TV Production
4. Film Production
5. Multi-camera TV show - I
6. Concept to Screen
7. Event Management
8. History of Cinema / TV
9. Conceptualisation' of different genres
10. Commercial Skills
11. Contracts & Legal aspects
12. Marketing & Promotions
13. Overview of
    • Screenplay
    • Dialogue writing
    • Script writing
    • Cinematography
    • Business perspective of theatre
    • Story boarding
    • In-film branding
    • Reality shows
    • Writing promos for serials

Practical Sessions:

1. Analysis of TV/Radio Shows & Films
2. Advanced Editing
3. Camera Sensitisation
4. Understanding 'Equipment'

1. Film & Television Advertising Management
2. Advertising Research
3. Corporate & Brand Identity
4. Radio Advertising
5. Print Advertising
6. Internet Advertising & Blogs
7. Advanced Public Relations
8. Advanced Brand Management
9. Advanced Media Planning
10. Direct Marketing
11. Integrated Marketing Communications

Practical Sessions:

1. Famous Ads - Critique & Cases
2. Tabloid
3. Final Project Submission

1. Advanced Writing Skills
2. Advanced Feature Writing
3. Advanced Reporting
4. Advanced Editing & Rewriting
5. Broadcast Journalism - II
6. New Media - II
7. Radio Journalism - II
8. TV Channel Management
9. Genres in Journalism
   • Science, Technology and Environment Journalism
   • Magazine Writing
   • Entertainment, Lifestyle Fashion
   • Social Journalism
   • Sports Journalism

Practical Sessions:

1. Tabloid
2. Final Project Submission

Topics:

1. Business of Music & Radio Industry
2. Advanced Event Management
3. Film making
4. Multi-camera TV show - II
5. Radio production
6. Managing a production house
7. Business Development
8. Budgeting & Costing
9. Overview of
   • Stage management
   • Radio broadcasting
   • Internet media
   • Anticipating future media 
   • Live events 
   • Audience behaviour studies 
   • Production design
   • Art direction
   • Sound design

Practical Sessions:

1. Film analysis
2. Analysis of TV shows
3. Final project submission
   • Class participation
   • Written test and Viva