Topics:

1. Business of Advertising
2. Business of Journalism
3. Business of Entertainment
4. Marketing Management
5. Finance, Budgeting and Costing
6. Relationship Management
7. Strategic Management
8. Media Sales
9. Project Management
10. Communication Skills
11. Media Convergence - IMC

Practical Sessions:

1. Editing Sense
2. Presentation Techniques
3. Multimedia Creations

Topics:

1. Consumer Behaviour
2. Brands & Strategic Planning
3. Campaign Planning
4. Creativity in Communication
5. Evaluating Communication
6. Media Planning & Buying
7. Ad Sales
8. Ad Agency Management
9. Outdoor Communication
10. Public Relations
11. Commercial Skills
12. Media Laws & IPR - I
13. Advertising Research

Practical Sessions:

1. Workshops
2. Research Software (Basic)
3. Live Industry Projects
4. Famous Ads - Critique & Cases
5. Planning Software (Basic)

Topics:

1. Writing Skills
2. Feature Writing
3. Reporting
   
4. Editing & Rewriting
   
5. Creative Writing
   
6. TV Journalism - I
   
7. New Media - I
8. Radio Journalism - I
   
9. Journalism Management
   
10. Commercial Skills
    
11. Genres in Journalism
    • Political & Investigative Journalism
    • Business & Financial Journalism
    • Travel Writing
    • Women Oriented Journalism
12. 12.Media Laws & IPR - I

Practical Sessions:

1. Quark Sessions
2. Tabloid
3. Basic Photography
4. Camera Sensitisation

Topics:

1. Business of Film-making
2. Business of TV Broadcasting
3. TV Production
4. Film Production
5. Concept to Screen
6. Conceptualisation of different genres
7. Commercial Skills (Film & TV) - I
8. Media Laws & IPR - I
9. Marketing & Promotions - I
10. Business of Music & Radio Industry - I
11. Overview of
    • Screenplay
    • Dialogue writing
    • Script writing
    • Cinematography

Practical Sessions:

1. Analysis of TV/Radio Shows & Films
2. Advanced Editing Sense
3. Camera Sensitisation
4. Understanding 'Sound'

1. Advanced Brand Management
2. Advanced Advertising Research
3. Advanced Media Planning
   
4. Advanced Public Relations
   
5. Print Advertising
   
6. Radio Advertising
   
7. Internet Advertising & Blogs
   
8. Film & Television Advertising Management
   
9. Corporate & Brand Identity
   
10. Direct Marketing
    
11. Media Laws & IPR - II
    
12. Integrated Marketing Communications

Practical Sessions:

1. Famous Ads - Critique & Cases
2. Final Project Submission
3. Planning Software (Advanced)
4. Research Software (Advanced)

1. Advanced Writing Skills
2. Advanced Feature Writing
3. Advanced Reporting
4. Advanced Editing & Rewriting
   
5. Broadcast Journalism - II
   
6. New Media - II
   
7. Radio Journalism - II
8. TV Channel Management
9. Genres in Journalism
   • Science, Technology and Environment Journalism
   • Entertainment, Lifestyle & Fashion
   • Social Journalism
   • Sports Journalism
10. Media Laws & IPR - II

Practical Sessions:

1. Tabloid
2. Final Project Submission

Topics:

1. Business of Film Making - II
2. Event Management
3. Film Distribution
4. TV Channel Management - II
5. Radio Programming
6. Marketing & Promotions - II
7. Commercial Skills (Film & TV) - II
8. Media Laws & Contracts
9. Business of Music & Radio Industry - II
10. Overview of
    • Anticipating future media
    • Internet media
    • Audience behaviour studies
    • Production design

Practical Sessions:

1. Planning Software - basics(TV)
2. Planning Software - basics (Radio)
3. Final Project Submission