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Institutes Corporate Training


ADMM Curriculum

CERTIFICATE IN INTRODUCTION TO MASS MEDIA
  1. Business of Advertising
  2. Business of Entertainment
  3. Business of Journalism
  4. Communication Skills
  5. Media Markets & Consumers
  6. Short Modules
    • Relationship Management
    • News Analysis
    • Creative Awareness & Culture Sensitisation
    • Television & Film Analysis
  7. Practical Sessions I
    • Theatre Workshop
    • Presentation Techniques
  8. Practical Sessions II
    • Editing Sense
    • Camera Sensitisation
    • Sound Recording & Re-production
DIPLOMA IN MASS MEDIA
ADVERTISING MULTIMEDIA JOURNALISM ENTERTAINMENT
  1. Account Management & Account Planning
  2. Brand Management
  3. Consumer Behavior
  4. Advertising Research
  5. Creativity in Communication
  6. Public Relations
  7. Media Planning & Buying
  8. Short Modules I
    • Ad Agency Management
    • Campaign Planning
    • Media Laws & IPR
  9. Short Modules II
    • Celebrity Management
    • Integrated Marketing Communications
    • Corporate Brand & Identity
    • Print Advertising
  1. Writing Skills
  2. Feature Writing
  3. Business of Print Journalism
  4. News Reporting (Print)
  5. News Bulletin (Print)
  6. Genres in Journalism - I
  7. Documentary Films
  8. Social Media
  9. Short Modules
    • Media Laws & IPR
    • Page Layouts
  1. Television Production
  2. TV Channel Programming
  3. TV Channel - On Air Promotions
  4. Television Anchoring
  5. Television Marketing
  6. Budgeting & Contracts
  7. Social Media
  8. Documentary Films
  9. TV Channel Management
  10. Short Modules
    • Multi Cam
    • Media Laws & IPR
ADVANCED DIPLOMA IN MASS MEDIA
ADVERTISING MULTIMEDIA JOURNALISM ENTERTAINMENT
  1. Outdoor Communication
  2. Direct Marketing & Ad Sales
  3. Digital Advertising & Social Media
  4. Television Advertising & On Air Promotions
  5. Radio Advertising
  6. Infilm & Associative Marketing
  7. Business of Ad-films
  8. Evaluating Communications
  9. Event Management
  1. Business of Broadcast Journalism
  2. Television Anchoring
  3. News Reporting (Broadcast)
  4. News Bulletin (Broadcast)
  5. Genres in Journalism - II
  6. Radio Journalism
  7. PR & Journalism
  8. Event Management
  9. Short Modules
  1. Radio Programming
  2. Business of Ad films
  3. Film Production
  4. Film Marketing
  5. Film Distribution
  6. Entertainment PR & Celebrity Management
  7. Infilm & Associative Marketing
  8. Event Management
  9. Short Modules
    • Essentials in Film Direction
    • Understanding Film Scripts
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