Topics:

1. Marketing Management
2. Communication Skills
3. Relationship Management
4. Media Markets & Consumers
5. Business of Advertising
6. Business of Journalism
7. Business of Entertainment
8. Short Modules
   • Finance, Budgeting and Costing
   • Strategic Management
   • Project Management
   • Media Sales
   • Business Laws
9. Practical Sessions
   • Presentation Techniques
   • Basics of Multimedia Creations
   • Editing Sense
   • Camera Sensitization
10. Media Essentials
    • Analysis (TV/Radio Shows & Films)
    • Media Measurements(TV/Print/Radio)
    • Media Visual Aesthetics
    • Cinematic Experience
    • Book Reviews
    • PR & Events
    • IPR

Topics:

1. Ad Agency Management
2. Consumer Behaviour
3. Advertising Research
4. Brands & Strategic Planning
5. Creativity in Communication
6. Campaign Planning
7. Media Planning & Buying
8. Public Relations
9. Evaluating Communications
10. Outdoor Communication
11. Direct Marketing
12. Ad Sales
13. Media Laws & IPR
14. Short Modules
    • Famous Ads - Critique & Cases
15. Media Essentials
    • Handling Crisis
    • Digital Advertising
    • Social Media
    • Outdoor Media

Topics:

1. Writing Skills
2. Sub-Editing & Rewriting
3. Creative Writing
4. Feature Writing
5. Business of Print Journalism
6. Newsroom Structure & Management (Print)
7. News Production & Reporting (Print)
8. News Bulletin (Print)
9. Quark Sessions
10. .Business of Radio Journalism
11. Media Laws & IPR
12. Short Modules
    • TV Writing
    • Supplements
    • Concept- News Stories
    • Introduction to Broadcast     Journalism
13. Media Essentials
    • Handling Crisis
    • Tabloid

Topics:

1. Managing a Production House (TV)
2. Channel Management (TV)
3. Understanding Sound
4. Media Essentials
   • Nature & History of Television
   • Genres in Television
   • Cinematography & Lighting
   • Set Design and Art Direction
   • Production Planning
   • Single & Multiple Camera Productions
   • Screenplay
   • Script Writing
   • Dialogue Writing
   • Television Programming & Strategy
   • On Air Promotions
   • Audience Behaviour
   • Handling Crisis
5. Budgeting & Contracts (TV)
6. Marketing & Promotions (TV)
7. Planning Software
8. Business of Music & Radio Industry
9. Radio Programming
10. Media Laws & IPR

1. Brand Management
2. Print Advertising
3. Radio Advertising
4. Film & Television Advertising Management
5. Corporate & Brand Identity
6. Integrated Marketing Communications
7. Internet Advertising and Blogs
8. Planning Software
9. Research Software
10. Media Laws & IPR
11. Event Management
12. Convergence Project
13. Media Essentials
• The Business of Ad films
• Television Commercial (Process)
• In Film Advertising & Branding
• On Air Promotions

1. Business of Broadcast Journalism
2. Newsroom Structure & Management (Broadcast)
3. News Production & Reporting (Broadcast)
4. News Bulletin (Broadcast)
5. Web Journalism
6. New Media
7. Media Laws & IPR
8. Genres in Journalism
9. Event Management
10. Convergence Project

Topics:

1. Managing a Production House (Films)
2. Concept to Screen
3. Budgeting & Contracts (Films)
4. The Business of Film Making
5. Marketing & Promotions (Films)
6. Film Distribution
7. Planning Software
8. Event Management
9. Convergence Project
10. Media Essentials
    • In-film Advertising & Branding
    • Film, Celebrity & Entertainment PR
    • The Business of Documentary
    • Technology Update
11. Media Laws & IPR