A curious marketing enthusiast connecting the dots between people and brands, Prajakta
Savardekar is a PGDM student specializing in Marketing at MET Institute of PGDM. She is keen
on understanding consumer behaviour and how brands can use these insights to build strong
brand identities. Observant and analytical by nature, she believes that understanding
consumers is the key to building successful businesses.
Prajakta is also a passionate home baker and an avid traveler who loves exploring diverse
cultures. Let's connect and brew some fresh ideas together in the world of marketing.
Related Article
14
Mar 2026
PGDM | Prajakta Savardekar
This blog explores a marketing case study on brand positioning that looks at how a mint brand identified an opportunity in a highly commoditised market and built a premium sub-category through a deliberate marketing strategy.
©Mumbai Educational Trust, All rights reserved | Last Modified Date: Thursday, March 19th, 2026