• 29
  Dec 2023

• Exploring Success: Mr. Viveck Waghmare, High Rise Films Founder

  
  

  Zil Shah | PGDM

In the dynamic realm of advertising, where creativity meets strategy, Mr. Viveck Waghmare stands as a seasoned veteran with an impressive 25-year journey. As the Founder Partner of High Rise Films, he has left an indelible mark on the industry, particularly in the domains of films, short films for government projects, and digital marketing.

The Art of Branding: One of the cornerstones of High Rise Films' success lies in their unique approach to branding – they firmly believe that content is king. Mr. Waghmare explained that the key to their branding strategy revolves around creating compelling content. For every product, they craft 20 to 25 content pieces or scripts, ensuring a diverse and engaging narrative that resonates with their audience.

Cotton King -A standout example of High Rise Films' prowess is their work with Cotton King. Through meticulous planning and execution in production, pre- production, and the final stages, they successfully conveyed the message that wearing Cotton King transforms an individual into someone distinct. This innovative approach to branding reflects their commitment to storytelling that goes beyond the superficial.

Youva Books: Making Learning Cool - In the world of Youva Books, Mr. Waghmare and his team embraced the challenge of making learning cool. Their creative endeavours focused on breaking traditional stereotypes associated with studying, presenting Youva Books as not just educational tools but as fashionable accessories that resonate with the younger generation.

ITC Fiama Soap: A Grand Launch - High Rise Films played a pivotal role in the launch of ITC Fiama Soap, showcasing their expertise in casting and directing. The careful selection of actors and meticulous direction contributed to a successful product launch, setting a standard for excellence in the competitive soap industry.

Casting Direction: The Art of Selection - In the realm of films, Mr. Waghmare emphasized the importance of casting direction. High Rise Films places great value on selecting the right talent to bring scripts to life. This meticulous process ensures that each project, whether a short film or a commercial, is executed with precision, leaving a lasting impact on the audience.

Conclusion: A Legacy of Creativity and Innovation
Mr Viveck Waghmare's journey with High Rise Films exemplifies the fusion of creativity and innovation in the advertising industry. Through their commitment to compelling content, strategic branding, and meticulous execution, High Rise Films continues to leave an indelible mark on the world of advertising, proving that in this dynamic landscape, the content truly reigns supreme.