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Institute of Mass Media

Institute of Mass Media

Advanced Diploma in Mass Media (ADMM) - Journalism and Public Relations

Journalism Courses in Mumbai

Digital technology has changed the way Journalism is practiced, even though the core function of investigation and reporting remains the same. At the same time, the Public Relations profession has come to its own, creating newer job opportunities. In the media world today, we have seen many Journalists and PR professionals interchanging their professions. This unique combined program explores the symbiotic relationship between both the professions, and helps students benefit from both the disciplines. The program is designed to give the media aspirants a thorough understanding of the principles and concepts, at the same time giving them a hands on training and exposing them to the real time business through live projects and internship opportunities during the program.. This fusion of disciplines gives an extra edge to the students, giving them an advantage, increasing their employability in the media world. This program is taught by PR professionals and working Journalists, training the students with the latest trends, multimedia and digital skills, and functionalities of the professions. This program is apt for both media and non-media graduates aspiring to for a career in the mass media profession. To mass media students this is an excellent program in Journalism and Public Relations to explore and develop their skill sets and then give it a finishing touch, adding on to the theoretical knowledge they have gained during their graduation, thus getting them ready for their upcoming professional journey.

Programme Overview

Advanced Diploma in Mass Media (ADMM) is a three pronged certficate programme; each certificate duration being four to five months, which includes training and practical work and imbibed with a three month internship

ADMM - Journalism and Public Relations

  • Certificate in Introduction to Mass Media (CIMM)
  • Diploma in Mass Media (DMM) – Journalism & Public Relations
  • Advanced Diploma in Mass Media (ADMM) – Journalism & Public Relations

Programme Highlights

  • Career driven pedagogy
  • Media Convergence Approach
  • Lectures, Classroom discussions & Role Pays
  • Live Projects & Portfolios
  • Functional Visits, Assignments, Case studies, Presentations & Evaluation
  • Certificate I

    • Certficate Name : Certificate in Introduction to Mass Media (CIMM):
      • Communication Concepts
      • Media Economics
      • Understanding the Indian Media Business
      • Contemporary Management and Marketing
      • Writing for Media
      • Business Communication and Presentation Techniques
      • Content Analysis
    • Practical Sessions:
      • Understanding Camera & Studio Sensitization
      • Video Editing Skills
      • Sound Designing
      • Graphic Designing
    • Short Modules:
      • Film Appreciation & Analysis
      • Basics of Media Research
    • Certificate II

    • Certificate Name: Diploma in Mass Media - Journalism & PR (DMM):
      • Brand Management
      • Consumer Behaviour
      • Advanced Writing Skills
      • PR Agency Management
      • Media Vechiles in PR
      • Print Media
      • Broadcast Media (TV & Radio)
      • Online Media
    • Short Modules:
      • Media Laws & IPR
      • Organizational Behaviour & Human Resources in Media
      • Talent Management
      • Media Planning & Buying
    • Genres & Beats - I:
      • Rural Journalism
      • Crime & Court Journalism
      • Photo Journalism
      • Science and Technology Journalism
      • Health, Fitness & Lifestyle
    • Genres & Beats - II:
      • Public Affairs & Public Sector
      • Metropolitan and Developmental Journalism
      • Food, Travel & Hospitality
      • Education Beat
    • Certificate III

    • Certificate Name: Advanced Diploma in Mass Media - Journalism & PR (ADMM):
      • Event Management
      • Crisis Communication & Disaster Management
      • Corporate Social Responsibility
      • Integrated Marketing Communications
      • PR for Digital Platforms
    • Short Modules I:
      • Business & Financial Beat
      • Political Journalism
      • Investigative Journalism
      • Mobile Journalism (Mojo)
      • Sports Beat
      • Entertainment Beat
    • Short Modules II:
      • Customer Relationship Management
      • Enterpreneurship Skills
      • Corporate Communications
      • Orientation to Media Advocacy