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Institute of Mass Media

Institute of Mass Media

Advanced Diploma in Mass Media (ADMM) - Digital Marketing

MBA in Digital Marketing

In India, Digital Media business is growing at the rate of 30%, which is highest across all business sectors. Today India has more than 460 million Internet users, out of which 430 million are mobile Internet users. With this kind of growth digital media business is expected to reach Rs. 19,000 crores in the near future.

The Advanced Diploma in Mass Media with specialization in Digital Marketing has a 360° approach, imparting conceptual training with intensive hands-on approach. This experiential pedagogy gives you an edge, making you employable and ready in the dynamic, fast-growing field of digital marketing.

Digital Media keeps not only growing rapidly, but is also a constantly evolving industry. The Digital Marketing Course curriculum is designed in such a manner that any new developments are immediately incorporated in to the curriculum, keeping you continuously updated and in sync with the industry.

MBA in Digital Marketing

Programme Overview

Advanced Diploma in Mass Media (ADMM) is a three pronged certficate programme; each certificate duration being four to five months, which includes training and practical work and imbibed with an internship

ADMM – Digital Marketing

  • Certificate in Introduction to Mass Media (CIMM)
  • Diploma in Mass Media (DMM) – Digital Marketing
  • Advanced Diploma in Mass Media (ADMM) – Digital Marketing

Module Highlights

  • Function driven pedagogy
  • Digital Content Creation
  • Social Media Marketing
  • Lectures, Classroom Discussions & Role Plays
  • Live Projects, Showreels & Portfolios
  • Exposure to Google Certification & Email Marketing
  • Functional Visits, Assignments, Case Studies, Presentations & Evaluation 45

CIMM gives a foundation of mass media as a business. This certificate is based on the convergence approach and therefore relevant across the streams

  • Certificate I

    • Certficate Name : Certificate in Introduction to Mass Media (CIMM):
      • Communication Concepts
      • Media Economics
      • Overview to Indian Media Business
      • Contemporary Marketing and Management
      • Writing for Media
      • Business Communication and Presentation Techniques
    • Practical Sessions
      • Essentials of Graphic Designing
      • Understanding Camera & Studio Sensitization
      • Video Editing Skills
      • Sound Recording
    • Short Modules
      • Brand Communications
      • Basics of Media Research
  • Certificate II

    • Certificate Name: Diploma in Mass Media - Digital Marketing (DMM):
      • Principles of Digital Marketing
      • Integrated Branding & Media Vehicles
      • Website Designing
      • Writing for Digital Platforms
      • Account Management & Planning
      • Digital Content Marketing
    • Social Media Marketing
      • Facebook
      • Instagram
      • Twitter
      • LinkedIn
      • Snapchat and Pinterest (Overview)
      • TikTok (Overview)
      • WhatsApp Marketing
      • Youtube Marketing
      • Mobile Marketing
    • Digital Media Utilities
      • Essential Terminologies
      • Understanding Keywords
      • Pitch Decks & Webinars
      • Blogging & ROI
    • Short Modules
      • Online Reputation Management
      • Event Management
      • Understanding CyberLaws
  • Certificate III

    • Certificate Name: Advanced Diploma in Mass Media - Digital Marketing (ADMM):
      • Search Engine Optimization
      • Social Engine Marketing
      • Google & Web Analytics
      • Google AdWords & Google AdSense
      • Email Marketing
      • PR on Digital Platforms
      • Influencer & Affiliate Marketing
      • Portfolio & Show Reel Presentation
    • Workshops
      • Customer Relationship Management
      • Entrepreneurship Skills