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Institute of Mass Media

Institute of Mass Media

Advanced Diploma in Mass Media (ADMM) - Digital Marketing

MBA in Digital Marketing

In India, Digital Media business is growing at the rate of 30%, which is highest across all business sectors. Today India has more than 700 million Internet users, projected to grow to over 974 million users by 2025. In FY20, the Indian digital segment grew by 35% due to upsurge in paid subscriber base across all OTT platforms.

The Advanced Diploma in Mass Media with specialization in Digital Marketing has a 360° approach, imparting conceptual training with intensive hands-on approach. This experiential pedagogy gives you an edge, making you employable and ready in the dynamic, fast-growing field of digital marketing.

Digital Media keeps not only growing rapidly, but is also a constantly evolving industry. The Digital Marketing Course curriculum is designed in such a manner that any new developments are immediately incorporated in to the curriculum, keeping you continuously updated and in sync with the industry.

MBA in Digital Marketing

Programme Overview

Advanced Diploma in Mass Media (ADMM) is a professional-level media training programme, including 2 certificates and Internship for immersive practical industry training, conducted over a period of 18 months.

ADMM – Digital Marketing

  • Certificate in Introduction to Mass Media (CIMM)
  • Advanced Diploma in Mass Media (Module - 1) – Digital Marketing
  • Internship
  • Advanced Diploma in Mass Media (Module - 2) – Digital Marketing

Module Highlights

  • Function driven pedagogy
  • Digital Content Creation
  • Social Media Marketing
  • Lectures, Classroom Discussions & Role Plays
  • Live Projects, Showreels & Portfolios
  • Exposure to Google Certification & Email Marketing
  • Functional Visits, Assignments, Case Studies, Presentations & Evaluation

CIMM gives a foundation of mass media as a business. This certificate is based on the convergence approach and therefore relevant across the streams

  • Certificate in Introduction to Mass Media - Digital Marketing

      • Communication Concepts
      • Overview to Indian Media Business
      • Contemporary Marketing and Management
      • Writing for Media
      • Business Communication and Presentation Techniques
    • Practical Sessions
      • Essentials of Graphic Designing
      • Camera & Studio Sensitization
      • Video Editing Skills
      • Basics of Audio Production
    • Media Essentials
      • Basics of Media Research
      • Consumer Insights & Media Vehicles
      • Design Thinking Foundations
  • Advanced Diploma in Mass Media (Module - 1) - Digital Marketing:

      • Integrated Brand Management
      • Website Designing
      • Writing for Digital Platforms
      • Account Management & Planning
      • Event Management
      • Influencer & Affiliate Marketing
      • Digital PR & Online Reputation Management
    • Digital Media Utilities
      • Essential Terminologies
      • SEO Concepts& Keywords
      • Pitch Decks & Webinars
      • Blogging & ROI
      • UX-UI Wire-Frame Orientations
    • Social Media Marketing
      • Facebook, Instagram & WhatsApp
      • Twitter & LinkedIn
      • SMS Marketing
      • YouTube & Video Marketing
      • Mobile Marketing
      • Snapchat and Pinterest (Overview)
    • Media Essentials
      • Media Economics
      • Customer Relationship Management
      • Corporate Social Responsibility
      • Ecommerce Management Foundations
      • Evaluated Internship
  • Advanced Diploma in Mass Media (Module - 2) - Digital Marketing

      • Integrated Marketing Communications
      • Search Engine Optimization
      • Search Engine Marketing
      • Content Marketing
      • Email Marketing
      • Digital Media Planning
      • Google & Web Analytics
      • Google Ad Words, AdSense, Display Orientations
      • Understanding Cyber Laws
    • Power Packs / Super Sessions
      • Fashion, Luxury, Retail & Services Marketing
      • Entrepreneurship Skills