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Institute of Mass Media

Institute of Mass Media

Advanced Diploma in Mass Media (ADMM) - Digital Marketing

MBA in Digital Marketing

In India, Digital Media business is growing at the rate of 30%, which is highest across all business sectors. Today India has more than 460 million Internet users, out of which 430 million are mobile Internet users. With this kind of growth digital media business is expected to reach Rs. 19,000 crores by the year 2020.

The Advanced Diploma in Mass Media with specialization in Digital Marketing has a 360° approach, imparting conceptual training with intensive hands-on approach. This experiential pedagogy gives you an edge, making you employable and ready in the dynamic, fast-growing field of digital marketing.

Digital Media keeps not only growing rapidly, but is also a constantly evolving industry. The Digital Marketing Course curriculum is designed in such a manner that any new developments are immediately incorporated in to the curriculum, keeping you continuously updated and in sync with the industry.

MBA in Digital Marketing

Programme Overview

Advanced diploma in mass media (ADMM) is a three certificate program; each certificate being 4 to 6 months in intensive training and practical work. Digital Marketing is the latest specialization that MET offers:

ADMM – Digital Marketing

  • Certificate in Introduction to Mass Media (CIMM)
  • Diploma in Mass Media (DMM) – Digital Marketing
  • Advanced Diploma in Mass Media (ADMM) – Digital Marketing

Module Highlights

  • Business & Function driven pedagogy
  • Media Convergence Approach (IMC)
  • Exposure to Google Certification & Email Marketing
  • Active Online Projects
  • Creating own website for learning SEO
  • In-depth training in content production
  • Online Campaigns & Experiential Learning
  • Case studies, Assignments, Presentations & Evaluation
  • Certificate I

    • Certficate Name : Certificate in Introduction to Mass Media (CIMM):
      • Communication Concepts
      • Media Economics
      • Understanding the Indian Media Business
      • Contemporary Management and Marketing
      • Writing for Media
      • Business Communication and Presentation Techniques
      • Content Analysis
    • Practical Sessions
      • Understanding Camera & Studio Sensitization
      • Video Editing Skills
      • Sound Designing
      • Graphic Designing
    • Short Modules
      • Film Appreciation & Analysis
      • Basics of Media Research
  • Certificate II

    • Certificate Name: Diploma in Mass Media - Digital Marketing (DMM):
      • Principles of Digital Marketing
      • Brand Management
      • Consumer Behaviour
      • Creative Communications
      • Account Management & Account Planning
      • Website Designing
      • Search Engine Optimization & Search Engine Marketing
      • Google AdWords & Google Adsense
      • Website & Google Analytics
    • Short Modules
      • Media Laws & IPR
      • Email Marketing
      • Media Planning & Buying
  • Certificate III

    • Certificate Name: Advanced Diploma in Mass Media - Digital Marketing (ADMM):
      • Integrated Marketing Communications
      • Event Management
      • PR for Digital Platforms
    • Social Media Marketing
      • Facebook Marketing
      • YouTube Marketing
      • LinkedIn Marketing
      • Instagram Marketing
      • Snapchat and Pinterest Marketing (Overview)
    • Short Modules
      • Customer Relationship Management
      • Entrepreneurship Skills
      • Influencer & Affiliate Marketing