For admissions call +91 7208006691 / +91 8655820696
Mass Communication and Media Management is evolving faster than ever, and the future belongs to professionals who
can blend creativity with cutting-edge technology. MET Institute of Mass Media, one of India’s leading media and
communication institutes, now offers a groundbreaking Master's level Post Graduation programme with a specialisation
in NextGen Media & AI, designed to prepare students for the AI-powered media landscape.
The curriculum is a fusion of strong theoretical foundations and intensive practical learning, equipping students
with skills in Generative AI, Data Analytics & Visualisation, Computational Creativity, Immersive Media (AR, VR,
XR), and Human-Centred AI Design. From creating AI-assisted content to analysing audience behaviour and designing
personalised media experiences, learners will gain a 360° understanding of how artificial intelligence is
transforming the media business.
This specialisation is open to graduates from any discipline who aspire to be at the forefront of media innovation.
Delivered by industry experts and powered by state-of-the-art media labs, the course ensures students learn using
the latest tools, technologies, and ethical frameworks. The hands-on approach includes live projects, AI-driven
media production, and a summer internship with organisations integrating advanced media technologies.
Graduates can look forward to careers in emerging roles such as AI Content Strategist, Data Journalist, Immersive
Media Producer, Personalisation Architect, and other high-demand positions in media-tech companies, creative
agencies, newsrooms, and production houses.
Elevate your career and future-proof your skills with MET’s comprehensive, industry-aligned PGP MCMM in NextGen
Media & AI, your gateway to thriving in the next era of media.
PGP in Mass Communication and Media Management (PGP MCMM) with specialisation in NextGen Media & AI is a professional-level media and technology training programme, comprising 3 semesters and an industry internship for immersive, hands-on experience. Conducted over 18 months, this programme is designed to equip students with future-ready skills at the intersection of creativity and artificial intelligence.
An insightful induction programme is held prior to the course commencement.
It builds a strong foundation in mass media as a business while introducing students to the fundamentals of AI and its applications in media. This certificate follows a convergence approach, ensuring relevance across all media streams. Students gain core knowledge in media business management, media culture, consumer behaviour, marketing communication, and research, alongside hands-on exposure to photography, event management, and basic production skills AI-driven setting the stage for advanced AI-driven media learning in later semesters.
This specialisation module enables students to develop a concrete understanding of how artificial intelligence is transforming the functional aspects of the media industry. It focuses on applying AI tools for content creation, data analytics, audience personalisation, and immersive media experiences. The programme encourages innovation, problem-solving, and adaptability, while fostering collaborative skills essential for thriving in AI-driven media environments.
The Module concludes with students undertaking a two - to three-month internship, where they can understand the uncertainties and business pressures, and learn the actual tricks of the trade by applying their classroom learnings to real-life situations.
This module is designed to bring students up to industry standards in the rapidly evolving AI-powered media sector. With an extensive focus on implementation-based learning, students apply advanced AI tools to produce content across multiple formats — from immersive AR/VR experiences to AI-assisted video production and personalised media campaigns. They also work on real-world projects in audience insights, natural language processing for media, and human-centred AI design, culminating in the creation of an industry-ready portfolio that showcases their expertise at the intersection of media and technology.
On successful completion of Academics and Evaluated Summer Internship Program (SIP), the Placement Cell assists students getting access to the best of career opportunities.
PGP in Mass Communication and Media Management - NextGen Media & AI
Admission Helpline +91 7208006691 / +91 8655820696
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