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Institute of Mass Media

Institute of Mass Media

Advanced Diploma in Mass Media (ADMM) - Entertainment

Advanced Diploma in Mass Media (ADMM) - Entertainment

The Media and Entertainment sector keeps growing and a rate of more than 13% annually, reaching revenues of more than 2 lakh crores in India. With mobile based entertainment platforms, it is bound to grow even faster and this is the right time to join the industry. At MET IMM, the approach to learning media is based on practical media management, understanding the requirements of organisations in the industry (Television, Films, Radio, Digital, Marketing, Events, PR & Talent Management) for candidates at the entry level. This mass media course is designed to provide graduates with the necessary understanding of skills and knowledge sets required in these fast-changing industries. With this course, PG students of mass media learn to think beyond the classroom learning that they acquired during their graduation in media and entertainment. The objective is to train the students to create sellable content and market it. The objective is NOT to make them technicians, but to help them understand the technology of this sector so that they can apply this in functional sense.

There is perhaps no industry today that depends as much on innovation and new ideas as the Entertainment industry. Nevertheless, it is quite clear that though the Entertainment sector is one of the fastest growing, it is one of the most fragmented ones in India today; development is mostly 'seat-of-the-pants' stuff, and people are thrown in it to either sink or swim. However, the realisation is growing quite fast that the proliferation in this sector, and the insatiable demand of consumers for 'entertainment' has raised the stakes of success and failure significantly, so that anyone or any company that is better equipped and organized to meet the enormous demand for entertainment products and services will have an immediate advantage. As in most sectors, technology plays an important role, but technical ability or sophistication is no guarantee of success; what is becoming more and more critical is the business aspect, meaning having people with the understanding of technology and consumers, combined with vision, to chart new courses for the industry. Making these students immediately productive in the most practical sense is the cornerstone of the structure of this course.

Programme Overview

Advanced Diploma in Mass Media (ADMM) is a three pronged certficate programme; each certificate duration being four to five months, which includes training and practical work and imbibed with a three month internship.

  • ADMM– Entertainment :

    • Certificate in Introduction to Mass Media ( CIMM)
    • Diploma in Mass Media (DMM) – Entertainment
    • Advanced Diploma in Mass Media (ADMM) – Entertainment

Program Highlights

  • Business & Function driven pedagogy
  • Media Convergence Approach (IMC)
  • Lectures, Classroom discussions & Role Pays
  • Exposure to Google Certification & Email Marketing
  • Live Projects & Showreels
  • Audio Visual Content
  • Functional Visits, Assignments, Case studies, Presentations & Evaluation

Sharpening Process

An insightful induction programme is held prior to the course commencement

  • Certificate in Introduction to Mass Media (CIMM):

    CIMM gives a foundation of mass media as a business. This certificate is based on the convergence approach and therefore relevant across the streams. . This certificate also brings graduates from other streams at par with the graduates of mass media or those who have done their bachelors in BMM from Mumbai University.

  • Diploma in Mass Media (DMM):

    This specialization certificate allows the students to gain a concrete perspective of the functional aspects of their chosen vertical and understand the business cycles of the media’s used to run the domain well. It is aimed at creating resourcefulness, enhancing networking skills and encourages teamwork. This diploma helps media students transcend from theoretical thinking to a practical, industry oriented approach towards entertainment industry.

  • Industry Orientation (Internships):

    The DMM Certificate concludes at students taking up a three internship where they are able to understand the uncertainties and business pressure, learn the actual tricks of the trade and implement their classroom learnings to real situations.

  • Advanced Diploma in Mass Media (ADMM):

    This certificate is targeted towards bringing the students at par with standards set in the industry. The extensive focus is on implementation based learning. The students create produce films, documentaries, web series, short films, and make their show reels and portfolios and also do a convergence project, wherein the students ideate, plan and execute a theme based inter-collegiate media event.

  • Career Services Support:

    On successful completion of academic and internship evaluations, the Placement Cell assists students getting access to the best of career opportunities.


  • Certificate in Introduction to Mass Media

    • CIMM - Certificate I:
      • Communication Theory
      • Media Economics
      • Understanding the Indian Media Business
      • Contemporary Management and Marketing
      • Writing for Media
      • Business Communication & Presentation Techniques
      • Content Analysis
    • Practical Sessions-I
      • Understanding Camera & Studio Sensitization
      • Video Editing Skills
      • Sound Designing
    • Practical Sessions-II
      • Film Appreciation & Analysis
      • Basics of Media Research
      • Graphic Designing
  • Diploma in Mass Media (DMM) - Entertainment

    • DMM Entertainment - Certificate II:
      • Brand Management & Brand Integrations
      • Consumer Behavior
      • Public Relations & Talent Management
      • Film Production
      • Television Production & Programming
      • Film Making
      • Film Marketing & Distribution
      • Television Production & Programming
      • Television Marketing & On Air Promotions
    • Short Modules
      • Media Laws & IPR
      • Radio Programming
      • Understanding VFX
  • Advanced Diploma in Mass Media (ADMM) - Entertainment

    • ADMM Entertainment - Certificate III:
      • Budgeting
      • Event Management
      • Digital Marketing
      • Integrated Marketing Communications
      • Industry Orientation & Experiential Learning
      • Portfolio / Showreel Creation & Presentation: Short Film / Three Episode TV / Web show with a Marketing, PR, Digital and distribution plan
    • Short Modules
      • Customer Relationship Management
      • Workshop - Enterpreneurship Skills