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Institute of Mass Media

Advanced Diploma in Mass Media (ADMM) - Entertainment

Advanced Diploma in Mass Media (ADMM) - Entertainment

The approach is dictated by understanding the requirements of organisations in the Entertainment fraternity (Television, Films, Radio, Digital, Marketing, Events, PR & Talent Management) for candidates at the entry level.

The course is designed to provide graduates with the necessary understanding of skills and knowledge sets required in these fast-changing industries. The objective is NOT to make them technicians, but to help them understand the technology of this sector so that they can apply this in functional sense.

There is perhaps no industry today that depends as much on innovation and new ideas as the Entertainment industry. Nevertheless, it is quite clear that though the Entertainment sector is one of the fastest growing, it is one of the most fragmented ones in India today; development is mostly 'seat-of-the-pants' stuff, and people are thrown in it to either sink or swim.

However, the realisation is growing quite fast that the proliferation in this sector, and the insatiable demand of consumers for 'entertainment' has raised the stakes of success and failure significantly, so that anyone or any company that is better equipped and organised to meet the enormous demand for entertainment products and services will have an immediate advantage.

As in most sectors, technology plays an important role, but technical ability or sophistication is no guarantee of success; what is becoming more and more critical is the business aspect, meaning having people with the understanding of technology and consumers, combined with vision, to chart new courses for the industry. Making these students immediately productive in the most practical sense is the cornerstone of the structure of this course.

Programme Overview

Advanced Diploma in Mass Media (ADMM) is a three pronged certficate programme; each certificate duration being five to six months, which includes training and practical work.

  • ADMM– Entertainment :

    • Certificate in Introduction to Mass Media ( CIMM)
    • Diploma in Mass Media (DMM) – Entertainment
    • Advanced Diploma in Mass Media (ADMM) – Entertainment

Module Highlights

  • Business & Function driven pedagogy
  • Media Convergence Approach (IMC)
  • Lectures, Classroom discussions & Role Pays
  • Exposure to Google Certification & Email Marketing
  • Live Projects & Portfolios
  • Diploma Films
  • Online Campaigns & Experiential Learning
  • Functional Visits, Assignments, Case studies, Presentations & Evaluation

Sharpening Process

An insightful induction programme is held prior to the course commencement

  • Certificate I - Certificate in Introduction to Mass Media (CIMM):

    CIMM gives a foundation of mass media as a business. This certificate is based on the convergence approach and therefore relevant across the two streams.

  • Certificate II - Diploma in Mass Media (DMM):

    This specialization certificate allows the students to gain a concrete perspective of the functional aspects of their chosen vertical. It is aimed at creating resourcefulness, enhancing networking skills and encourage teamwork.

  • Summer Internship:

    The DMM Certificate concludes at students taking up a one or two month internship where they are able to understand the uncertainties and business pressure, learn the actual tricks of the trade and implement their classroom learnings to real situations.

  • Certificate III - Advanced Diploma in Mass Media (ADMM):

    This certificate is targeted towards bringing the students at par with standards set in the industry. The extensive focus is on implementation based learning. The ADMM program concludes with a convergence project, wherein the students ideate, plan and execute a theme based inter-collegiate media event.

  • Career Services:

    On successful completion of academic and internship evaluations, the Placement Cell assists students getting access to the best of career opportunities.


  • Certificate in Introduction to Mass Media

    • CIMM - Certificate I:
      • Business of Advertising
      • Business of Entertainment
      • Content Analysis - (Film, TV , News, Advertisements & PR Campaigns)
      • Creative Awareness & Story Telling
      • Media Markets & Consumers
      • Contemporary Management
      • Business Communication & Presentation Techniques
      • Visual Communication
      • Integrated Marketing Communications
    • Practical Sessions
      • Understanding Camera & Studio Sensitization
      • Editing Sense
      • Sound Recording
  • Diploma in Mass Media (DMM) - Entertainment

    • DMM Entertainment - Certificate II:
      • Brand Management
      • Consumer Behavior
      • Public Relations
      • Media Planning & Buying
      • Television Production & Programming
      • Film Making
      • Television Marketing & On Air Promotions
      • Digital Marketing & Social Media
      • Talent Management (Celebrity Management)
    • Short Modules
      • Rural Marketing
      • Media Laws & IPR
      • Understanding Blogging
      • Customer Relationship Management
  • Advanced Diploma in Mass Media (ADMM) - Entertainment

    • ADMM Entertainment - Certificate III:
      • Event Management
      • Branded Content & Brand Integrations
      • Film Marketing & Distribution
      • Radio Programming
      • Budgeting & Contracts
      • Enterpreneurship Skills
      • Showreel Presentation