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Institute of Mass Media

Institute of Mass Media

Advanced Diploma in Mass Media (ADMM) - Advertising

Advanced Diploma in Mass Media (ADMM) - Advertising

Advertising is persuasive communication at its best. The advertising profession dynamic, fast paced and ever changing. In the advertising world, ad styles are dynamic and keep changing based on the need of the times and tastes of the audiences. Today, advertising requires a transmedial story telling approach, ads that cater to all media - Mainline and Digital Advertising, Radio, Films, Television, Events, PR, Talent Management and Print media. Today, mass media and advertising courses provide a good understanding of the theory. However, the industry demands a practical approach, which this program in Advertising provides. This programme is designed to give PG students of advertising an edge by providing the functional synergies and knowledge required to sustain in industry dynamics. The programme structure also takes into account that the advertising profession is a demanding service sector, providing value to demanding professional clients. Located in the heart of the city of Mumbai, the MET Institute of Mass Media approaches advertising training with a practical, hands-on approach. Taught by top professionals from the advertising industry, students of this advertising course are fully prepared to take on the industry.

Programme Overview

Advanced Diploma in Mass Media (ADMM) is a three pronged certficate programme; each certificate duration being four to five months, which includes training and practical work and imbibed with a three month internship

ADMM– Advertising:

  • Certificate in Introduction to Mass Media ( CIMM)
  • Diploma in Mass Media (DMM) – Advertising
  • Advanced Diploma in Mass Media (ADMM) – Advertising

Program Highlights

  • Business & Function driven pedagogy
  • Media Convergence Approach (IMC)
  • Lectures, Classroom discussions & Role Pays
  • Exposure to Google Certification & Email Marketing
  • Television Commercials
  • Live Projects & Portfolios
  • Functional Visits, Assignments, Case studies, Presentations & Evaluation

Sharpening Process

An insightful induction programme is held prior to the course commencement

  • Certificate I - Certificate in Introduction to Mass Media (CIMM):

    CIMM gives a foundation of mass media as a business. This certificate is based on the convergence approach and therefore relevant across the streams. Students are introduced to the media business, basics in production, writing skills, and concepts of all forms of media. This certificate also brings graduates from other streams at par with the graduates of mass media or those who have done their bachelors in BMM from Mumbai University.

  • Certificate II - Diploma in Mass Media (DMM):

    This specialization certificate allows the students to gain a concrete perspective of the functional aspects and understand the business cycles of the advertising profession . It is aimed at creating resourcefulness, enhancing networking skills and encourages teamwork. This diploma takes students deeper in the advertising course, giving them deeper insights into the world of advertising.

  • Industry Orientation (Internships):

    The DMM Certificate concludes at students taking up a two three month internship where they are able to understand the uncertainties and business pressure and learn the actual tricks of the trade while implementing their classroom learnings to real-life situations.

  • Certificate III - Advanced Diploma in Mass Media (ADMM):

    This certificate is targeted towards bringing the students at par with standards set in the industry. The extensive focus is on implementation based learning. The students create advertisements in all media formats, learning transmedial communication, create their own showreel, portfolio, and also do a convergence project, wherein the students ideate, plan and execute a grand theme based inter-collegiate media event – METamorphosis.

  • Career Services Support:

    On successful completion of academic and internship evaluations, the Placement Cell assists students getting access to the best of career opportunities.

Syllabus

  • Certificate in Introduction to Mass Media

    • CIMM - Certificate I:
      • Communication Theory
      • Media Economics
      • Understanding the Indian Media Business
      • Contemporary Management and Marketing
      • Writing for Media
      • Business Communication & Presentation Techniques
      • Content Analysis
    • Practical Sessions - I
      • Understanding Camera & Studio Sensitization
      • Video Editing Skills
      • Sound Designing
    • Practical Sessions - II
      • Film Appreciation & Analysis
      • Basics of Media Research
      • Graphic Designing
  • Diploma in Mass Media (DMM) - Advertising

    • DMM Advertising - Certificate II:
      • Brand Management & Brand Integrations
      • Consumer Behaviour & Advertising Research
      • Public Relations & Talent Management
      • Film Production
      • Creative Communications
      • Account Management & Account Planning
      • Television Marketing & On Air Promotions
    • Short Modules
      • Media Laws & IPR
      • Radio Advertising
      • Print Advertising
      • Direct Marketing & Ad Sales
  • Advanced Diploma in Mass Media (ADMM) - Advertising

    • ADMM Advertising - Certificate III:
      • Budgeting
      • Event Management
      • Digital Marketing
      • Integrated Marketing Communications
      • Outdoor Advertising
      • Media Planning & Buying
      • Industry Orientation & Experiential Learning
      • Portfolio / Showreel Creation & Presentation: brand campaigns and Television Commercials
    • Short Modules
      • Understanding the Rural Business
      • Customer Relationship Management
      • Workshop - Entrepreneurship Skills