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Institute of Mass Media

Institute of Mass Media

Advanced Diploma in Mass Media (ADMM) - Advertising

MBA in Advertising

Advertising is persuasive communication at its best. The advertising profession dynamic, fast paced and ever changing. In the advertising world, ad styles are dynamic and keep changing based on the need of the times and tastes of the audiences. Today, advertising requires a transmedial story telling approach, ads that cater to all media - Mainline and Digital Advertising, Radio, Films, Television, Events, PR, Talent Management and Print media. Today, mass media and advertising courses provide a good understanding of the theory. However, the industry demands a practical approach, which this program in Advertising provides. This programme is designed to give PG students of advertising an edge by providing the functional synergies and knowledge required to sustain in industry dynamics. The programme structure also takes into account that the advertising profession is a demanding service sector, providing value to demanding professional clients. Located in the heart of the city of Mumbai, the MET Institute of Mass Media approaches advertising training with a practical, hands-on approach. Taught by top professionals from the advertising industry, students of this advertising course are fully prepared to take on the industry.

MBA in Advertising

Programme Overview

Advanced Diploma in Mass Media (ADMM) is a three pronged certficate programme; each certificate duration being four to five months, which includes training and practical work and imbibed with an internship

ADMM – Advertising:

  • Certificate in Introduction to Mass Media ( CIMM)
  • Diploma in Mass Media (DMM) – Advertising
  • Advanced Diploma in Mass Media (ADMM) – Advertising

Program Highlights

  • Business & Function driven pedagogy
  • IMC (Media Convergence Approach)
  • Lectures, Classroom Discussions & Role Plays
  • Live Projects & Portfolios
  • 360 Degree Campaigns and Television Commercials
  • Functional Visits, Assignments, Case Studies, Presentations & Evaluations

CIMM gives a foundation of mass media as a business. This certificate is based on the convergence approach and therefore relevant across the streams

  • Certificate I

    • Certficate Name : Certificate in Introduction to Mass Media (CIMM):
      • Communication Concepts
      • Overview to Indian Media Business
      • Contemporary Marketing and Management
      • Writing for Media
      • Business Communication & Presentation Techniques
    • Practical Sessions
      • Essentials of Graphic Designing
      • Camera & Studio Sensitization
      • Video Editing Skills
      • Sound Recording & Editing Orientations
    • Short Modules
      • Basics of Media Research
      • Consumer Insights & Media Vehicles
      • Design Thinking Foundations
      • Principles of Digital Marketing
  • Certificate II

    • Certificate Name: Diploma in Mass Media - Advertising (DMM):
      • Integrated Brand Management
      • Advertising Research
      • Creativity in Communication
      • Account Management & Account Planning
      • Social Media Marketing
      • Public Relations & Talent Management
      • Event Management
      • Radio Advertising
    • Short Modules
      • Ethics in Advertising
      • Influencer Marketing
      • Media Laws & IPR
      • Media Economics
  • Certificate III

    • Certificate Name: Advanced Diploma in Mass Media - Advertising (ADMM):
      • Film & Television Advertising
      • Direct Marketing & Ad Sales
      • Media Planning & Buying
      • Outdoor Communications
      • Print Advertising
      • Integrated Marketing Communications
      • Portfolio & Show Reel Presentation
    • Workshops & Short Modules
      • Rural Advertising
      • Fashion, Luxury, Retail & Services Marketing
      • Entrepreneurship Skills
      • Customer Relationship Management
      • Corporate Social Responsibility