Mass Communication and Media Management is a rewarding career and students irrespective
of any background can carve out a very successful career. MET Institute of Mass Media, one of
the best Media and Mass Communication Institute in India, offers Masters level Post Graduation
Course that is designed to sharpen students skills in the areas of Advertising and Public
Relations.
The curriculum is crafted, blending theoretical foundations with a practical approach. It
champions a transmedial storytelling approach, ensuring that advertisements resonate
seamlessly across Print and Digital Advertising, Radio, Films, Television, Events, PR, Talent
Management. Tailored for graduates from any discipline, this PG program in Advertising & PR,
will equip the learners with functional synergies and industry-specific knowledge essential for
thriving in the fast-paced landscape.
The successful completion of this programme would open up career opportunities in leading
advertising and PR agencies or even client side with good placement opportunities. The
programme allows students to learn the cutting edge syllabus that is designed to industry
standard. The experts from the media world have been roped in to deliver the using research-
proven pedagogy in state of the art campus, equipped with advanced media set up.
Through robust placement programme students are placed in the mediaverse with companies
such as Ogilvy, Dentsu Aegis Network, Madison World, Times of India etc. This is why MET
Alumni are known to contribute significantly in the media industry and are holding key positions
in prestigious agencies as well as in corporate houses.
Elevate your skills and gain a competitive edge with MET’s comprehensive and industry-aligned
program PGP MCMM in Advertising & PR, that would surely propel you towards success in this
dynamic field.
PGP in Mass Communication and Media Management (PGP MCMM) with specialisation in Advertising & PR is a professional-level media training programme, including 3 semesters and Internship for immersive practical industry training, conducted over a period of 18 months.
An insightful induction programme is held prior to the course commencement.
It gives a foundation of mass media as a business. This certificate is based on the convergence approach and therefore relevant across the streams. Students are introduced to the media business, basics in production, writing skills, and concepts of all forms of media.
This specialization module allows the students to gain a concrete perspective of the functional aspects and understand the business cycles of the advertising & PR profession . It is aimed at creating resourcefulness, enhancing networking skills and encourages teamwork.
The Module - 1 concludes with students taking up a two to three month internship where they are able to understand the uncertainties and business pressure and learn the actual tricks of the trade while implementing their classroom learnings to real-life situations.
This module is targeted towards bringing the students at par with standards set in the industry. The extensive focus is on implementation based learning. The students create advertisements in all media formats, learning trans medial communication, create their own portfolios.
On successful completion of Academics and Evaluated Summer Internship Program (SIP), the Placement Cell assists students getting access to the best of career opportunities.
PGP in Mass Communication and Media Management - Advertising & PR
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