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Institute of Mass Media

Institute of Mass Media

Advanced Diploma in Mass Media (ADMM) - Advertising

Advanced Diploma in Mass Media (ADMM) - Advertising

Advertising is persuasive communication at its best. The advertising profession dynamic, fast paced and ever changing. In the advertising world, ad styles are dynamic and keep changing based on the need of the times and tastes of the audiences. Today, advertising requires a transmedial story telling approach, ads that cater to all media - Mainline and Digital Advertising, Radio, Films, Television, Events, PR, Talent Management and Print media. Today, mass media and advertising courses provide a good understanding of the theory. However, the industry demands a practical approach, which this program in Advertising provides. This programme is designed to give PG students of advertising an edge by providing the functional synergies and knowledge required to sustain in industry dynamics. The programme structure also takes into account that the advertising profession is a demanding service sector, providing value to demanding professional clients. Located in the heart of the city of Mumbai, the MET Institute of Mass Media approaches advertising training with a practical, hands-on approach. Taught by top professionals from the advertising industry, students of this advertising course are fully prepared to take on the industry.

Programme Overview

Advanced Diploma in Mass Media (ADMM) is a three pronged certficate programme; each certificate duration being four to five months, which includes training and practical work and imbibed with a three month internship

ADMM – Advertising:

  • Certificate in Introduction to Mass Media ( CIMM)
  • Diploma in Mass Media (DMM) – Advertising
  • Advanced Diploma in Mass Media (ADMM) – Advertising

Program Highlights

  • Business & Function driven pedagogy
  • Media Convergence Approach (IMC)
  • Lectures, Classroom discussions & Role Pays
  • Exposure to Google Certification & Email Marketing
  • Television Commercials
  • Live Projects & Portfolios
  • Functional Visits, Assignments, Case studies, Presentations & Evaluation